Author Archives: Loknath Das

Master the Art of the Email Marketing Campaign with These 4 Strategies

Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers. There are several ways a personalized message can work for your brand, which begins by knowing the needs of your subscribers and sparking their interest what you have to offer. Effective Email ... Read More »

Follow These Three Tips When Managing Small Business Financing

When you own your own business, you are often so preoccupied with the day to day operations that you rarely have time to manage your own money. Small business leaders do a great job wearing multiple hats at work, but it is very common for them to drop the ball when it comes to managing their affairs. Small business owners are also drivers ... Read More »

Good Financial Business Decisions: Here Are 4 Reasons You May Not Be Making Them

Many small business owners lack the skills to make good financial business decisions. But it is not always a result of their lack of experience, interest or education in this difficult area. The Effect of Human Nature on Financial Decision Making According to John Howe, author of “The Foolish Corner: Avoiding Mind Traps in Personal Financial Decisions”, it involves human nature and the ... Read More »

FedEx Won’t Add Holiday Surcharges on Regular Sized Shipments

Appoaching the Christmas holiday season, FedEx Corp. (NYSE: FDX) has announced it will not apply residential holiday season surcharges on regular sized shipments. Big Changes in FedEx Holiday Surcharges in 2017 “To support our millions of loyal small business customers and consumers shipping holiday gifts at FedEx Office and FedEx Onsite locations, FedEx will not apply holiday season surcharges except for packages ... Read More »

What Is Amazon AppStream 2.0 and Why Might Your Business Need It?

Remote access to digital resources has become one of the most important features of today’s business ecosystem. And with people spending more time working remotely, businesses and individuals are looking for reliable platforms to access said resources. The Amazon AppStream 2.0 application was created with this very goal in mind. Version 1.0 When Amazon (NASDAQ:AMZN) introduced AppStream in 2013, it had ... Read More »

Amazon Creates Alexa Workshops for Small Tech Entrepreneurs

Amazon (NASDAQ:AMZN) and Galvanize, a 21st-century school for entrepreneurs, engineers, and data scientists, are going to be holding Alexa Skills development workshops to teach developers, designers, and technology buffs how to build skills for Amazon Alexa, the operating system for the company’s smart speaker Echo. Amazon’s Echo has 70.6 percent of the emerging voice-controlled speaker market compared to Google’s 23.8 percent, this according ... Read More »

Residents of This State Want to Work from Home More than Anyone Else in the US

A not-so-surprising trend is gathering steam across the U.S. The trend, which is indicative of what is happening in other markets around the world, is that more and more workers want to work from home. To better understanding how this trend is taking shape in the U.S, a New York-startup called AND CO set out to identify the states that have the most ... Read More »

New ‘Buy American, Hire American’ Order May Do Little for Small Businesses

President Donald Trump just signed an executive order that could potentially have an impact on small businesses — but not necessarily right away. The “Buy American, Hire American” order includes several components. Here’s a basic breakdown. Buy American Hire American Order First, the order targets the H-1B Visa program, which allows American companies to bring in foreign workers with highly specialized knowledge. Some have ... Read More »

25 Tips for Small Businesses Selling at Farmers Markets

Farmers markets offer great opportunities for farmers and other small businesses to connect with customers and make sales. But it’s not as easy as just reserving a booth and setting some products out on a table. Here are 25 tips to help you succeed when selling at farmers markets. Selling at Farmers Markets Visit Markets Beforehand One of the biggest factors in ... Read More »

Essel Finance gets SEBI nod for Peerless General Finance acquisition

MUMBAI, AUGUST 11:   Essel Finance Management LLP’s (EFM) subsidiary Essel Finance Wealthzone has received SEBI approval to acquire the entire shareholding of the Peerless General Finance and Investment Co. Ltd and others, in Peerless Funds Management Co. Ltd and Peerless Trust Management Co. Ltd. Essel Finance Management is the financial services arm of Subhash Chandra-promoted Essel Group. At present, EFM ... Read More »