Author Archives: Loknath Das

Know These 4 Unconventional Ways to Help Your Small Business Grow Online

Lack of investing capital is a problem that’s tough to overcome. So, small firms are always at a disadvantage. Luckily, the internet dominates the business landscape in 2017. And it brings along opportunities for small businesses. Beneficial Uses of the Internet for Small Businesses If you are a small business owner reading this, here’s my hand-picked collection of tips to ... Read More »

Unichem to return 50% of proceeds from Torrent deal to shareholders

Unichem has entered into a definitive agreement with Torrent Pharma to sell its branded formulations business in India and Nepal for Rs3,600 crore. Mumbai: Unichem Laboratories Ltd plans to return to its shareholders more than 50% of net proceeds it will receive from the sale of domestic formulations business to Torrent Pharmaceuticals Ltd. It will use the rest to expand its ... Read More »

Xiaomi fastest growing phone maker, but Samsung and Apple remain leaders: report

Xiaomi holds the fifth position with market share of 7.4%, but it registered the highest year-on-year growth of 102.6% from Q3 2016 when it controlled only 3.7% of the market share. (Above) Xiaomi’s India head Manu Jain (left) with actor Katrina Kaif during the launch of its new series of smartphones, in New Delhi on Thursday. Photo: PTI Samsung continues ... Read More »

Fifa bribery trial due to kick off in New York court on Monday

The trial of the Fifa officials is part of a sweeping criminal probe in which US prosecutors have charged 42 people and entities. Photo: Reuters New York: More than two years after US prosecutors unveiled a sweeping corruption case that rocked Fifa, soccer’s world governing body, three former officials linked to the organization are due to face trial on graft charges ... Read More »

AU Small Finance gets scheduled commercial bank status

AU Small Finance Bank has received Reserved Bank of India (RBI) approval to operate as Scheduled Commercial Bank. This bank’s name has now been included in the Second Schedule of Reserve Bank of India Act, 1934. Post acquiring scheduled commercial bank status, AU Small Finance Bank will be able to do borrowing and lending with RBI under Liquidity Adjustment Facility ... Read More »

China’s central bank chief urges Beijing to promote equity, cut debt, eliminate ‘zombie’ companies

China’s central bank boss spelled out his strategy to prevent a future financial crisis, urging broadened equity funding and direct finance to reduce corporate leverage and eliminate “zombie” companies, official media reported on Saturday. Zhou Xiaochuan, Governor of People’s Bank of China, said that the market should play a “decisive role” in allocating financial resources, but also stressed the importance of stronger ... Read More »

Morgan Stanley initiates coverage with overweight rating on AU Small Finance Bank

     AU Small Finance Bank share price gained a little over 2 percent after global brokerage firm Morgan Stanley has initiated coverage with overweight rating on the stock. The research house has set a target of Rs 725 per share for the stock, implying 19.3 percent potential upside over Thursday’s closing price. Morgan Stanley expects the non-banking finance company to ... Read More »

Beef Up Customer Experience with These 4 Tips

Today’s marketplace mandates businesses not only offer quality products and services, but that customer experience (CX) is valued at every touch point. In fact, CX has changed the game in nearly every vertical. The better your CX, the more you will attract repeat customers, net high-quality referrals and get away with charging more for your offerings. In fact, a recent Salesforce report found that 50 ... Read More »

The Importance of Data in Influencer Marketing Campaigns

Your influencer marketing campaigns could really miss the mark if you don’t look at the right data. Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. The Shelf is a marketing agency that offers services and technology to brands looking to build campaigns around influencers. At the event, Singh discussed the ... Read More »

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »