Author Archives: Loknath Das

Bandhan Bank IPO: Five Things To Know

Equity shares of Bandhan Bank are proposed to be listed on BSE and NSE. Bandhan Bank Limited is set for an initial public offer (IPO) comprising 11.9 crore equity shares next fiscal year. Kolkata-based Bandhan Bank said it has filed a Draft Red Herring Prospectus with market regulator Sebi (Securities and Exchange Board of India). Bandhan Bank, which is owned ... Read More »

Linking Aadhaar With Bank Accounts, Mobile Phone SIMs: Last Date And Other Things To Know

    The deadline for linking Aadhaar card with essential services is March 31, 2018. The Aadhaar card, a 12-digit unique identification number issued by the Unique Identification Authority of India (UIDAI), is mandatory to be linked with a host of essential services. The Aadhaar card, which is based on the biometric and demographic data, of Indian citizens, has to ... Read More »

Why we should worry about the fall in bank credit

A curious crisis: Investors unwilling to borrow, banks reluctant to lend Growing economies show increasing deployment of bank credit, but in India this has been decreasing for years and is now falling flat. This impacts economy in myriad ways January 1, 2018: In most market economies, the disbursal of bank credit is usually a relatively reliable indicator of the extent ... Read More »

Check out the most read marketing and media stories of 2017

From United Airlines’ poor handling of a passenger and the subsequent PR fallout to the world’s most effective ad campaigns, these are the most read stories in 2017 from CNBC’s “Marketing Media Money”. 1. United Airlines isn’t alone: Here are some of the worst corporate PR disasters of all time United Airlines “re-accommodated” a passenger in April, resulting in a ... Read More »

How to make the most of digital marketing on a shoestring budget

The ability to convert the leads you get is going to be the ultimate barometer of success for your startup. Procuring leads is a function your marketing team can help you with. Now you might assume that marketing a startup and relatively new brand would require a lot of money. It’s true that having the funds and resources to invest in a ... Read More »

How To Grow Your Business Through Advocacy Marketing

Shutterstock According to a Nielson report, 83% of those surveyed trust recommendations from people they know. This trust is why advocacy marketing is so powerful and why it’s such an important part of account-based marketing (ABM) and growing your business. Getting customers to trust your company and feel delighted with your product or service throughout the entire customer journey can increase sales. The ... Read More »

These are the five-alarm personal finance stories of 2017

Globe and Mail readers and I agree that housing is possibly the most important personal finance topic of recent years. Seven of my 15 most-read columns and newsletters this past year were about housing, and I’m sure much the same would be true of previous years. My most popular column in 2017 was titled “Sorry to burst your bubble, but owning ... Read More »

95% OF IRISH CONSUMERS ADMIT TO WORRYING ABOUT THEIR FINANCES

New research from Switcher.ie has found that almost half of Irish consumers (47%) are concerned they won’t be able to save anything in 2018 after paying for essentials and 43% worry they wouldn’t make ends meet if unexpected expenses came up. Ninety five percent of Irish adults admit to worrying about their finances. One in five (18%) say they’re always ... Read More »

5 Quick Steps to Improve Your Finances in 2018

Losing weight and improving one’s finances are almost always at the top of most people’s lists of New Year’s resolutions. It makes sense to look out for your physical and financial health so you can enjoy life to the fullest. Following through on your resolutions is usually the tough part — it takes changes in certain behaviors, discipline and time ... Read More »

China’s new consumption-driven economy isn’t what it seems

Are Chinese consumers really spending heavily? Data suggests it is the rich who are consuming, not the masses. (Photo by Akira Kodaka) BEIJING — China’s transition to an economy driven by consumption, rather than investment, is complete — at least according to the National Bureau of Statistics. Mao Shengyong, a bureau spokesman, on Dec. 14 told reporters that while investment ... Read More »