Market

Amul, Cadbury, Google most ‘meaningful’ brands

  Indian consumers are more attached to their brands than their global counterparts and its food and technology sectors are spawning the most meaningful brands, according to a survey by Havas Media. In 2015 Amul, the food and dairy brand, dethrones iconic life insurance brand, LIC at the top, Cadbury climbs a rank to take the number two spot and ... Read More »

TVS fuels up with star power

Having sneaked past Hero to grab the second spot in thescooter market in the quarter ended September 2015, TVSMotor Company is raising its pitch. With a rash of launches and design and feature upgrades lined up for the coming months and a power-packed star cast of endorsers, the company wants to push its brands harder to rise up the ranks ... Read More »

Safety on the radar

As dengue takes on epidemic proportions in the country, two old brands are using the country’s worsening public health crisis as an opportunity to propel themselves on to a larger stage. Odomos, from the house of Dabur andGood Knight from Godrej Consumer Products Ltd (GCPL) have changed their communication strategies, introduced innovative products, changed their pack sizes and adopted new ... Read More »

Start-up, restart

Rebranding is a tricky and expensive business. Companies loathe having to start afresh, unless public relations disasters, acquisitions, mergers, or a business slowdown force their hand. Over the past year, however, India’s bustling start-up community has seen a rebranding rush without any looming crisis at hand. This year, Quikr,Zomato (twice in three months), Housing and several others have spent millions ... Read More »

Reputation matters

The World Intell-ectual Property Organisation’s (WIPO) latest report reveals a truth that we have all known for a while – that brands have taken over as the world’s most invested intellectual property. There is no longer a debate about whether brands influence long term business performance, but the bigger question is and has always been how and how much. In ... Read More »

Consumers walking away from iconic food brands

It’s easy to make fun of people in big cities for their obsession with gluten, or chia seeds, or cleanses. But urbanites are not the only ones turning away from the products created by big food companies. Eating habits are changing across the country and food companies are struggling to keep up. General Mills will drop all artificial colors and ... Read More »

IPTL 2 keeps its sponsors; gets a new team

Mahesh Bhupati’s International Premier Tennis League(IPTL) will be back in December with a new team from Japan. The league, which is in its second season, is still to break even, but organisers say interest in the sport is rising. Japan Warriors, a team owned by a consortium from Dubai and Japan joins the league this year while Coca Cola retains ... Read More »

Crafting stories, building brands

Stories are the earliest form of communication known to man. We connect through stories, sharing lessons, morals, beliefs and emotions as we tell them in our own unique ways. Advert-isers are our modern-day story tellers. Today as we adopt the digital space, we are experiencing the next level of storytelling, which industry calls long format advertising, usually 1-5 minutes duration. ... Read More »

St. Regis marches into Mumbai

Starwood Hotels & Resorts Worldwide officially threw open the doors to its luxury brand St. Regis, Mumbai, its first hotel in India on Thursday. The 395-room St. Regis is located in the central business district (Lower Parel) in Mumbai and replaces the Palladium brand that was operating out of the same space for the past two years. The property is ... Read More »

The power of the jingle

As an increasing number of companies look to get the word across to consumers in small towns and to non-English speaking audiences, radio is emerging as the new advertising star. A recent report by research firm Crisil shows that with the latest round of auctions, which brings 294 cities across the country under the FM bandwidth, the medium will see ... Read More »