Market

Brands look for a spot in the sun

Even as India takes the lead in setting up a global solar alliance, the industry for solar products in the country is caught in a bind. Despite years of research, subsidies and a growing basket of products, none has been able to build a successful national brand and the industry continues to be the preserve of unorganised businesses selling in ... Read More »

Ads pop up and play automatically, daring readers to shut them down with feats of fine motor control. The ads commandeer the screen. They expand and contract. They cover the text and refuse to budge. And then there is the dreaded X – the one that invites you to close the ad yet seems impervious to repeated clicks of the ... Read More »

Twitter twists to Bollywood’s tunes

A few months back, with just a few days to go for Diwali,Bollywood actor Ajay Devgn went on ‘Periscope’, Twitter’s live streaming video app, with a unique offer. He wished his fans the best of the season and gave them a shot at being a part of the first day of shooting for his movie.Shivay, Devgn’s movie releases sometime towards ... Read More »

Learning to manage consumer surplus

Consumer surplus is an interesting word that I picked up recently from a very well-travelled CFO client. Why is it significant? We look at financial numbers every quarter by segment and by region because these are aligned to accountabilities. But do they capture the health of a running business? Businesses make or lose money for a variety of reasons. Analysts ... Read More »

Catching them young

Kolkata based Emami group has launched a kids-only variant of its popular Zandu Balm Last month, Mahindra & Mahindra integrated its Mom & Me brand with its online baby products’ portal Babyoye; M&M acquired the portal early this year In May this year, FMCG major Dabur created a sub-brand Dabur Baby saying that there was an increasing number of parents ... Read More »

Lubes oil the HP brand

There is a quiet transformation that oil marketing companyHindustan Petroleum (HPCL) is undertaking. The PSU is clubbing its profitable and consumer-facing lubricants business under an umbrella brand HP Lubricants. And taking a leaf out of its competitors’ books, (Castrol, Gulf Oil and Elf among others), it is gearing up for an aggressive campaign to promote its lubes brands. While oil ... Read More »

Amul is a premium product for everybody: R S Sodhi

Last week Google celebrated the 94th birthday of Verghese Kurien with a special doodle, which had him sitting on a stool next to a buffalo holding a container used to deliver milk. The association was clear enough to all who know Kurien – the milkman of India, leader of the country’s white revolution and of course, as the progenitor of ... Read More »

GE’s Indian odyssey

Out of its design studio in Bengaluru, GE India for the past several years has been building a suite of innovative solutions. Affordable equipment in healthcare and in power, engineering solutions in infrastructure development and innovative features in entertainment devices – these are just a few examples of the work emerging from the studio. Of late however, eCube, the name ... Read More »

Content, technology and distribution are three key pillars: Neeraj Roy

Movies and music have formed Hungama’s lifeline for more than a decade. Having started out in 1999, as an online promotions company, Hungama is now best placed to reap the rewards of a long association with the Indian consumer, says its Chief Executive Officer Neeraj Roy . Excerpts from an interview with Urvi Malvania andArundhuti Dasgupta How do you see ... Read More »

Challenging the Challenger

The Rs 1,20,000 crore (US$ 20 billion) mobile handsets industry in India has witnessed some fierce battles for market share and visibility in the past five years; the latest in the list of high profile head-to-heads is that between two home-grown vendors – Micromax and Intex. While, Micromax has been comfortably ensconced at the number two position in the mobile ... Read More »