Market

Data Tracker: Amazon tops the advertising charts

Amazon, Flipkart, Snapdeal, Naaptol and a clutch of other e-commerce companies have been heavy advertisers across media, in regional as well as English language media, in the first nine months of 2015. A recent report by S-Group, TAM Media Research shows that IS-B2C (Internet Services and business to consumer) category has increased its ad spends by over 50 per cent ... Read More »

In the name of the brand

In August this year Interglobe Aviation, the parent company of airline brand IndiGo, mentioned in its draft red herring prospectus that it faced ownership title risk. Tata Motors claimed that use of the Indigo trade name infringed the trademark for its sedan brand, badged Indigo that was launched in 2002. (The two names are written differently and while one flies ... Read More »