Tag Archives: and

B2B Influencer Marketing: Trends, Goals and Budgets to Set

Influencer marketing has made a huge impact on a lot of B2C businesses. But B2B businesses shouldn’t feel left out. The strategy has a lot of applications for businesses that offer products or services to other businesses as well, though it might look a bit different. Lee Odden is the CEO of TopRank Marketing, a B2B marketing agency that offers influencer marketing ... Read More »

The economy is not strong, wages remain weak, and rates will stay on hold

The annual growth rate is still well below par, despite what Scott Morrison says. If Treasurer Scott Morrison really thinks the latest report on the health of the Australian economy represents a “strong set of numbers”, it will be interesting to see what sort of adjectives he comes up with to describe them when they really are strong. The economy is not ... Read More »

Eight stocks that have now fallen out of favour and why

Mumbai: While Indian markets have enjoyed a good run this year, here is a quick look at some stocks which have fallen out of investors’ favour, even though they were lucrative bets earlier. The stocks have been selected largely on the basis of changes in analysts’ preferences. Click here for enlarge IT sector Indian software services firms are struggling as US ... Read More »

What is Purchase Order Financing and is It Right for Your Business?

You just got a big order but your inventory of supplies is down. No need to worry about losing the business. Purchase order financing can set you up with the supplies and inventory you’ll need to start that new job.  Small Business Trends interviewed Taylor Haddix, Funding Specialist at Segway Financial, LLC, to learn more about this financial tool. “Purchase order ... Read More »

27 Percent of Small Business Owners Use Same Bank Account for Business and Personal (Infographic)

Managing finances is a key priority for small businesses. Yet many business owners make financial mistakesthat may cost them dearly. For example, a new study has revealed 27 percent of small business owners use the same checking account for personal and business finances. Downsides of Using the Same Bank Account for Business and Personal While it may seem easier to consolidate all ... Read More »

Take the Survey and Share What Challenges You Most in Your Small Business

What are the greatest challenges you face in your small business? It may be a question you’ve been asked before in reference to a specific aspect of your operations — keeping up with technology perhaps or improving productivity. But now there’s a chance to answer more comprehensively about the greatest struggles you face and potentially reap some benefit in the ... Read More »

64 Percent of Small Businesses Can’t Track Printer Usage or Costs — And They Really Should!

Almost two thirds, or 64 percent, of small businesses can’t track how much their print devices cost them nor can they track their usage. And if you are not able to track these basic stats in your business, you will not know how much is being wasted. The How to Optimize Your IT Budget With Smarter Document Management (PDF) report and The State ... Read More »

As economy and earnings excel, here’s what’s dragging down stocks

Getty Images Pedestrians walk past the New York Stock Exchange. The U.S. economy and corporate earnings continue to impress, but markets’ positive momentum has been sapped by the political follies of the Trump administration. And from a trading perspective, the U.S. dollar is unlikely to stage much of a comeback unless the tone from Washington becomes decidedly more disciplined. It ... Read More »

10 Tips for Being Innovative in Marketing and Business

Innovative businesses find creative ways to solve problems and bring unique products and services to their customers. But there are so many different ways businesses can use innovation to differentiate themselves from the competition. Here are some thoughts from members of the online small business community about innovation and how it can benefit businesses in all different ways. Accelerate Your ... Read More »

What Is Amazon AppStream 2.0 and Why Might Your Business Need It?

Remote access to digital resources has become one of the most important features of today’s business ecosystem. And with people spending more time working remotely, businesses and individuals are looking for reliable platforms to access said resources. The Amazon AppStream 2.0 application was created with this very goal in mind. Version 1.0 When Amazon (NASDAQ:AMZN) introduced AppStream in 2013, it had ... Read More »