Tag Archives: Books

Focus on cleaning bank books, rather than mergers: Raghuram Rajan

In an interview, former RBI Governor Raghuram Rajan elaborates on his stint and nuances of monetary policy Former RBI governor, Raghuram Rajan’s latest book, I Do What I Do: On Reform, Rhetoric and Resolve, was launched on Tuesday. Ahead of the launch he spoke to BusinessLine on a wide range of subjects from tackling the NPA mess and independence of the RBI to ... Read More »

Digital Marketing and Your Small Business: 9 Books to Spark Your Upgrade

Moving into the future, businesses need expertise in an ever-increasing array of marketing tools: email marketing, social media marketing, Google Ads, blogging, growth hacking, lead generation, SEO, SEM, etc. Understanding which tools and strategies to use to achieve your business objectives can be difficult. That’s where this book list fits in. This list contains nine books that cover almost every aspect of digital marketing, ... Read More »