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Has Marketing Become an ‘Island Surrounded by Mirrors’?

Marketers risk forming a parallel universe and distancing themselves from the business, HP CMO Antonio Lucio says. Credit: HP The mission of marketing is to build brands that stand the test of time, not to build brands for the sake of it. By building strong, preferred and differentiated brands, sustainable business results will follow. But today, I believe our profession must ... Read More »

Where Small Businesses Affected by the 2017 Hurricane Season Can Turn for Funding

Businesses in several states and territories are struggling to recover after recent hurricanes. Harvey, Irma, Jose and Nate all had an impact on residents and businesses in the U.S. And for small businesses especially, recovery can be a lengthy process. But the early stages of recovery can be critical for small businesses. If you wait too long to secure financing and ... Read More »

Boost Your Small Business Marketing by Attending ONTRApalooza, More Events

Want to make a bigger impact with your marketing? There’s an upcoming conference that might be able to help. ONTRApalooza is a three-day conference featuring hands-on workshops, software sessions, inspiring keynotes and more. It takes place in Santa Barbara, California in October and could potentially benefit marketers, business leaders and entrepreneurs looking to give their business and marketing efforts a ... Read More »

Oil prices continue downward trend triggered by Harvey

With the largest refinery in the United States closed Wednesday, crude oil prices continued to bear the brunt of Tropical Storm Harvey. “At 5 a.m., Motiva began a controlled shutdown of the Port Arthur refinery in response to increasing local flood conditions,” the company said in a statement emailed to UPI. “Return to service is contingent upon recession of flood ... Read More »

HDFC Bank cuts savings account interest rate by 50 bps: As rates fall, it’s time you shift to liquid funds

HDFC Bank on Thursday announced slashing interest rate on savings accounts starting this Saturday, joining a spate of banks who underwent the similar exercise in recent weeks. According to the bank, customers who maintain a savings bank account balance of Rs 50 lakh and above will continue to earn interest rate at 4 percent per annum. Similarly, customers having a ... Read More »

AU Small Finance Bank now among the top 20 NBFCs by market capitalisation

The stock has gained 30% after its robust debut on July 10 MUMBAI, JULY 13:   Within three days of listing, the market capitalisation of AU Small Finance Bank (AU SFB), which got converted from a non-banking finance company to a bank only in April 2017, is larger than PSU banks such as IDBI Bank, Union Bank, Dena Bank and Bank ... Read More »

Priyanka Chopra Deletes Holocaust Memorial Selfies After Being Told Off By Twitter

Priyanka Chopra at the Holocaust Memorial in Berlin (Courtesy: RiverdaleCWFans) NEW DELHI:  HIGHLIGHTS Priyanka was trolled for posting selfies from the Holocaust Memorial Twitter has given her a stern lesson in appropriate respectful behaviour Priyanka was in Berlin to promote Baywatch   Actress Priyanka Chopra offended two separate sets of folks with two separate sets of social media posts while ... Read More »

Thousands of car finance payments could be hit by economic downturn, analysts warn

Thousands of drivers would be unable to keep up their car payments in the event of an economic downturn, analysts have warned, prompting concerns about a mis-selling scandal. With nearly 90 per cent of new cars sold using finance deals, the majority of which means the owner effectively leases their vehicle for three or four years instead of buying outright, ... Read More »

Turkey referendum: Erdogan dismisses criticism by monitors

Media captionProtesters march through the Turkish capital calling for a recount Turkey’s President Recep Tayyip Erdogan has rejected criticism by monitors who say the referendum campaign fell short of international standards. “Know your place,” he said, adding that he did not accept the comments. The observers said Mr Erdogan had been favoured by an “unequal” campaign. In the referendum, voters ... Read More »

Bank Reform Architect Puzzled by Effort to Undo It

Former Representative Barney Frank in his driveway in Ogunquit, Me. CreditGreg Miller for The New York Times Barney Frank is puzzled. The former Massachusetts congressman says that President Trump is vowing to roll back financial regulations that even some of the biggest players in the banking industry have quietly come to tolerate. Many Americans — outside the financial industry — ... Read More »