Tag Archives: challenge

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »

Godrej Agrovet: The challenge of varied businesses under one roof

At the core, Godrej Agrovet has its animal feed business which generated 53% of revenue last fiscal. Its crop protection and oil palm business generated 15% and 10% revenue, respectively. Graphic by Subrata Jana/Mint Godrej Industries Ltd, the promoter of Godrej Agrovet Ltd, is listing its unit at an opportune time. As Sharekhan Ltd points the listing will help unlock ... Read More »

Malaysia Airlines turnaround challenge ‘unprecedented’

Turning around Malaysia Airlines after the double tragedies of MH370 and MH17 is an “unprecedented” challenge, the firm’s recently appointed chief executive has told the BBC. Peter Bellew said the carrier was now marketing more aggressively as it tries to win back confidence in the brand. He accepted some passengers would choose to not fly with the company. But Mr ... Read More »

Legal challenge to British government’s right to trigger EU divorce begins

A legal bid to force the British government to seek parliamentary approval before starting the formal process of leaving the European Union begins on Thursday, with ministers calling it an anti-democratic tactic to delay Brexit. Prime Minister Theresa May has said she will trigger Article 50 of the Lisbon Treaty, the mechanism by which Britain begins a two-year process to ... Read More »