Tag Archives: how

How to make the most of digital marketing on a shoestring budget

The ability to convert the leads you get is going to be the ultimate barometer of success for your startup. Procuring leads is a function your marketing team can help you with. Now you might assume that marketing a startup and relatively new brand would require a lot of money. It’s true that having the funds and resources to invest in a ... Read More »

How To Grow Your Business Through Advocacy Marketing

Shutterstock According to a Nielson report, 83% of those surveyed trust recommendations from people they know. This trust is why advocacy marketing is so powerful and why it’s such an important part of account-based marketing (ABM) and growing your business. Getting customers to trust your company and feel delighted with your product or service throughout the entire customer journey can increase sales. The ... Read More »

How to Automate Your Small Business Marketing with These 4 Approaches

One of the biggest difficulties of running a small business is too many tasks for too few employees. Large organizations can afford separate sales and marketing departments and budgets; small companies cannot. Often, just one or two people are responsible for all sales and marketing tasks, and there simply aren’t enough hours in the day to complete all the necessary ... Read More »

Liz Weston: How to ‘Death Clean’ Your Finances

FILE – This April 2017 file photo provided by NerdWallet shows Liz Weston, a columnist for personal finance website NerdWallet.com. (NerdWallet via AP, File) The Associated Press The phrase “death cleaning” may sound jarring to unaccustomed ears, but the concept makes sense. It’s about getting rid of excess rather than leaving a mess for your heirs to sort out. “Death cleaning” ... Read More »

How to Use Cryptocurrencies and Blockchains to Innovate in Your Small Business

For businesses, these are exciting times, especially with the enhanced capabilities that fintech startups and service providers can offer, whether you are an enterprise seeking to optimize operations or a small business looking to expand. Looking beyond the cryptocurrencies, however, what’s more important are the fundamental technologies that underpin these new asset classes, which are their respective blockchains. These are ... Read More »

How to learn digital marketing in 14 days

These days, there’s no getting away from advertising on digital channels, be it search engines, social media, apps or email. Navigate your way through the digital maze with these tips. Your ultimate guide to digital marketing. Digital marketing is one of the most needed skills of today’s time. With increasing internet penetration and reduction in data rates, more and more ... Read More »

Not linked Aadhaar with your SIM, bank accounts, financial savings? Deadlines are nearing; here’s how to do it

English author, Douglas Adams, once said, “I love deadlines. I love the whooshing noise they make as they go by.” If you are someone like Adams, you will surely get into trouble, especially when it comes to meeting Aadhaar deadlines in our country. This 12-digit number has now become mandatory for several purposes, from filing your income-tax returns to getting ... Read More »

How a Healthy Economy Can Shorten Life Spans

The health of a nation’s economy and the health of its people are connected, but in some surprising ways. At times like these, when the economy is strong and unemployment is low, research has found that death rates rise. At least, in the short term. In the long term, economic growth is good for health. What’s going on? One study of European countries just before and ... Read More »

How to generate 20 potential business ideas in 10 minutes

Just because you haven’t been struck with inspiration yet doesn’t mean you can’t start a business. If you’re looking for a business idea , here’s some reassuring advice: It doesn’t have to be revolutionary. You don’t have to think up the next Amazon or Paypal or LinkedIn. In fact, the best place to start is with the things you already know. That’s according to ... Read More »

Small Firms, How Will Merger of These Two Giant Trucking Companies Affect You?

Two of the nation’s largest trucking companies announced plans to merge Monday, creating a trucking behemoth worth more than $5 billion. Swift and Knight Transportation Merge Swift Transportation and Knight Transportation announced an all-stock transaction that will merge the two trucking companies with Swift shareholders owning 54 percent, and Knight holders owning the remaining 46 percent, according to the Wall Street Journal. ... Read More »