Tag Archives: how

How to Take Your Small Business to the Next Level

I’m going to be blunt. Growing a business is hard. Yes, I know. Captain Obvious couldn’t have said it better. But it’s true. Entrepreneurship is one of the most challenging endeavors a person can take on. While the potential rewards are great, the work is tough. However, there are several key factors that can make it easier for you to ... Read More »

Trend: How Your Business Can Profit from Sparkling Water

This summer, the cold beverage of choice may not be soda or iced tea like it has been in the past. Instead, more and more consumers are reaching for sparkling water. In fact, the Beverage Marketing Corporation has projected sparkling water sales to increase by more than 20 percent in 2017, according to a report from Yahoo Finance. Led by popular brands ... Read More »

How Your Next Vehicle Could Save on Income Taxes

Did you know you could save up to $7,500 on your next vehicle — if that vehicle happens to be an all-electric or plug-in hybrid car? And that doesn’t even count any savings on fuel at the pump by using an electric vehicle! Most business people are aware that they can write off some of the costs of operating a ... Read More »

How to Find the Right Trucking Company

There is no shortage of trucking companies. However, you need to realize that some are much better than others. This is why you need to be very careful about which one you hire. There might come a time when you require the services of a professional trucking company. However, you might not know where to begin your search. Fortunately, there ... Read More »

How to Use Live Streaming for Content Marketing: Meerkat, Periscope, katch.me

Meerkat is the hot new live streaming app that is taking the world by storm. Recently, the company teamed up with GoPro to live stream from your GoPro to your phone, and now we have so many new emojis. This gets my inner adrenaline junkie revving and makes me excited about what content I can produce this winter. Katch.me is a NYC based start-up ... Read More »

How to Start a Subscription Business in 10 Easy Steps

Subscription boxes can be a great way for ecommerce and retail businesses to gain regular customers and expand offerings to fit customers’ changing shopping habits. It can also help businesses that are simply looking to boost sales or move excess stock. If your business is one that’s considering starting a subscription box, check out the tips below. How to Start ... Read More »

How the Hospitality Industry Can Benefit from Wireless Broadband

In the early days, Internet connectivity used to be regarded by many as a luxury or simply as some sort of status symbol. These days, however, it is truly a necessity. From connecting people to keeping them updated about news and current events around the world, the Internet has become a constant source of real-time information for people everywhere. Internet ... Read More »

How NOT to Use a Stock Photo

A lot of small businesses rely on stock photography services to add some high-quality images to their websites and other promotional materials. The benefits of great visuals are obvious and have been discussed ad nauseum. The poor use of stock photos … well. Of course, it turns out Presidential campaigns also invest in stock image services. But recently news broke that the ... Read More »

How Trump’s political drama could hurt the economy

President Trump speaks at a rally on June 21 in Cedar Rapids, Iowa. – Scott Olson/Getty Images Uncertainty. That’s got to be how you would describe the feeling coming out of Washington these days. There is plenty of policy uncertainty: health care legislation, tax reform, the debt ceiling. There is also political uncertainty: congressional investigations, special prosecutors, lawsuits, even calls for impeachment. ... Read More »

How Entrepreneurs Pick a Target Market

As an entrepreneur, you haven’t got the time or money to pursue all customers in your market simultaneously. You need to pick a target market to go after. How should you do this? Academic research and practitioner expertise suggests that you focus on five factors as you pick a target market. How To Pick A Target Market 1. The intensity of ... Read More »