Tag Archives: Human

Managing human biases through goal based investing

Rajendra Kalur  The role of an Investment Advisor is often misunderstood and confused with that of a portfolio or a fund manager. No wonder that very often in client reviews and presentations, market talks and portfolio performance form a dominant part of the conversation. So who is responsible for the confusion, in the first place. I have no doubt that ... Read More »

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »