Tag Archives: Importance

The Importance of Data in Influencer Marketing Campaigns

Your influencer marketing campaigns could really miss the mark if you don’t look at the right data. Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. The Shelf is a marketing agency that offers services and technology to brands looking to build campaigns around influencers. At the event, Singh discussed the ... Read More »

Hurricane Harvey Highlights Importance of Disaster Preparations for Businesses

As Hurricane Harvey prepares to make landfall, hundreds of residents along the Texas Gulf Coast are fretfully abandoning their small businesses As of Friday morning, some mandatory and voluntary evacuation orders are in place. Hurricane Harvey, is expected to be the biggest hurricane to make a U.S. landfall since Hurricane Wilma in 2005. Strong winds and historic flooding are forecast. Texas ... Read More »