Tag Archives: Marketing

How to learn digital marketing in 14 days

These days, there’s no getting away from advertising on digital channels, be it search engines, social media, apps or email. Navigate your way through the digital maze with these tips. Your ultimate guide to digital marketing. Digital marketing is one of the most needed skills of today’s time. With increasing internet penetration and reduction in data rates, more and more ... Read More »

The Role Of Marketing In Cybersecurity

Shutterstock Marketing has evolved tremendously since I started my career. Marketers are now consuming more than their fair share of technology solutions, and their departments have become technology factories, increasingly depending on various applications to help automate, measure and analyze marketing functions. And with the introduction of new technologies, marketers are creating an avenue that makes them an attractive target for hackers. ... Read More »

The Marketing Academy reveals its 2018 fellows

Top marketers from brands such as The Walt Disney Company, The Wall Street Journal and Coca-Cola are among 19 marketing leaders who have been chosen to take part in The Marketing Academy’s prestigious Fellowship programme next year. The nine-month programme is designed to provide a pathway for talented CMOs and marketing bosses by arming them with the essential skills required ... Read More »

Shareholders sue Australia’s Crown Resorts over China marketing

SYDNEY (Reuters) – Australian casino operator Crown Resorts Ltd (CWN.AX) was slapped with a class action lawsuit on Monday for allegedly failing to inform shareholders of a marketing campaign in China that resulted in staff arrests and a slump in the share price. FILE PHOTO: The logo of Australian casino giant Crown Resorts Ltd adorns the hotel and casino complex ... Read More »

The UFC Must Avoid Previous Missteps When It Comes To Marketing Francis Ngannou

The future of the UFC heavyweight division just might be a 31-year-old fighter from Cameroon who began training in mixed martial arts in 2013. That is, if the promotion can market that fighter, Francis Ngannou, to sports fans outside the MMA bubble. Francis Ngannou could be the next big thing in the UFC, if the promotion can market him correctly. ... Read More »

The bane of brands: pressure of ‘always on’ content marketing

The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually ... Read More »

Has Marketing Become an ‘Island Surrounded by Mirrors’?

Marketers risk forming a parallel universe and distancing themselves from the business, HP CMO Antonio Lucio says. Credit: HP The mission of marketing is to build brands that stand the test of time, not to build brands for the sake of it. By building strong, preferred and differentiated brands, sustainable business results will follow. But today, I believe our profession must ... Read More »

The Forgotten Pillar Of Marketing

Shutterstock Creative advertising, media, digital, PR and experiential. These traditional pillars of the marketing mix are constantly being reinvented by technology, and marketers are constantly trying to adapt to the shifting landscape. Everyone wants the highest ROI on their marketing dollars, but many are finding diminishing returns as they rush to stay ahead of the curve. After spending ridiculous premiums ... Read More »

The Importance of Data in Influencer Marketing Campaigns

Your influencer marketing campaigns could really miss the mark if you don’t look at the right data. Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. The Shelf is a marketing agency that offers services and technology to brands looking to build campaigns around influencers. At the event, Singh discussed the ... Read More »

A 10 Step Facebook Marketing Strategy

There are 2 billion people connecting  on Facebook every month. What’s more, 800 million people like something on the social media site monthly. Those are two good reasons to adopt this 10 step Facebook marketing strategy. Remember, your Facebook Ads will be the cornerstone of your small business campaign. Facebook Marketing Strategy Decide on Your Goals There are a lots of different tools to ... Read More »