Tag Archives: Marketing

Master the Art of the Email Marketing Campaign with These 4 Strategies

Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers. There are several ways a personalized message can work for your brand, which begins by knowing the needs of your subscribers and sparking their interest what you have to offer. Effective Email ... Read More »

Digital Marketing and Your Small Business: 9 Books to Spark Your Upgrade

Moving into the future, businesses need expertise in an ever-increasing array of marketing tools: email marketing, social media marketing, Google Ads, blogging, growth hacking, lead generation, SEO, SEM, etc. Understanding which tools and strategies to use to achieve your business objectives can be difficult. That’s where this book list fits in. This list contains nine books that cover almost every aspect of digital marketing, ... Read More »

25 Tips for Creating Great Marketing Videos

In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong and marketing videos can be ... Read More »

50 Free Marketing Tools Any Small Business Can Use

You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50! Free Marketing Tools Portent Portent is a handy free marketing tool for businesses, allowing you to ... Read More »

50 Free Marketing Tools Any Small Business Can Use

You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50! Free Marketing Tools Portent Portent is a handy free marketing tool for businesses, allowing you to ... Read More »

How to Use Live Streaming for Content Marketing: Meerkat, Periscope, katch.me

Meerkat is the hot new live streaming app that is taking the world by storm. Recently, the company teamed up with GoPro to live stream from your GoPro to your phone, and now we have so many new emojis. This gets my inner adrenaline junkie revving and makes me excited about what content I can produce this winter. Katch.me is a NYC based start-up ... Read More »

50 Free Marketing Tools Any Small Business Can Use

You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50! Free Marketing Tools Portent Portent is a handy free marketing tool for businesses, allowing you to ... Read More »

Shoestring Marketing Doesn’t Have to be Hard: Read These Simple Tips

One of the most critical, and most challenging, aspects of running a small business is marketing it.  Most entrepreneurs have little to no background in marketing, and often lack the resources to hire the talent that could make a difference in this area, especially early on.  Failing to market your business and its productseffectively can be costly; poor marketing can limit your company’s ... Read More »

10 Smart Tips for Marketing Your Brand to Chinese Consumers – #Gateway17

So you’re interested in selling in China? Great! There are plenty of opportunities for companies looking to expand into the Chinese market, according to speakers at Alibaba’s Gateway ‘17 event this week. But it’s not as easy as just listing some products and arranging shipments to China. You actually have to learn how to market to Chinese consumers. Small Business ... Read More »

Take Your Business to the Next Level with Marketing Automation Software

Marketing your small business, whether online or off, is a time intensive process. As your business grows, managing lead capture, nurturing, converting and relationship management become too big to handle manually, which is why small business owners turn to marketing automation software to manage the load. In general, automation brings many benefits to your small business including: Speed; Lower costs; and Time savings. ... Read More »