Tag Archives: Marketing

A 10 Step Facebook Marketing Strategy

There are 2 billion people connecting  on Facebook every month. What’s more, 800 million people like something on the social media site monthly. Those are two good reasons to adopt this 10 step Facebook marketing strategy. Remember, your Facebook Ads will be the cornerstone of your small business campaign. Facebook Marketing Strategy Decide on Your Goals There are a lots of different tools to ... Read More »

Tips to Become an Authority Through Content Marketing

Want to become an authority in your industry? Content marketing can help you achieve just that. But you can’t expect to just write up a blog post or two and suddenly become a trusted influencer. It takes time and a carefully planned strategy in order to really build up authority. Zac Johnson, CEO of MoneyReign, Inc. and blogger behind ZacJohnson.com has more than 10 years of experience using ... Read More »

B2B Influencer Marketing: Trends, Goals and Budgets to Set

Influencer marketing has made a huge impact on a lot of B2C businesses. But B2B businesses shouldn’t feel left out. The strategy has a lot of applications for businesses that offer products or services to other businesses as well, though it might look a bit different. Lee Odden is the CEO of TopRank Marketing, a B2B marketing agency that offers influencer marketing ... Read More »

Boost Your Small Business Marketing by Attending ONTRApalooza, More Events

Want to make a bigger impact with your marketing? There’s an upcoming conference that might be able to help. ONTRApalooza is a three-day conference featuring hands-on workshops, software sessions, inspiring keynotes and more. It takes place in Santa Barbara, California in October and could potentially benefit marketers, business leaders and entrepreneurs looking to give their business and marketing efforts a ... Read More »

Justin MacDonald on African Leadership University: Using Marketing Automation to Change a Narrative at Scale

Earlier this year at InfusionSoft’s ICON 2017 conference, I had the opportunity to speak with Justin MacDonald, who at the time led the marketing effort for African Leadership University, dubbed by CNN as the Harvard of Africa. Using Marketing Automation to Scale Justin shares how ALU is using marketing automation to scale their marketing efforts to reach their goal of creating three million ... Read More »

10 Tips for Being Innovative in Marketing and Business

Innovative businesses find creative ways to solve problems and bring unique products and services to their customers. But there are so many different ways businesses can use innovation to differentiate themselves from the competition. Here are some thoughts from members of the online small business community about innovation and how it can benefit businesses in all different ways. Accelerate Your ... Read More »

Master the Art of the Email Marketing Campaign with These 4 Strategies

Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers. There are several ways a personalized message can work for your brand, which begins by knowing the needs of your subscribers and sparking their interest what you have to offer. Effective Email ... Read More »

Digital Marketing and Your Small Business: 9 Books to Spark Your Upgrade

Moving into the future, businesses need expertise in an ever-increasing array of marketing tools: email marketing, social media marketing, Google Ads, blogging, growth hacking, lead generation, SEO, SEM, etc. Understanding which tools and strategies to use to achieve your business objectives can be difficult. That’s where this book list fits in. This list contains nine books that cover almost every aspect of digital marketing, ... Read More »

25 Tips for Creating Great Marketing Videos

In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong and marketing videos can be ... Read More »

50 Free Marketing Tools Any Small Business Can Use

You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50! Free Marketing Tools Portent Portent is a handy free marketing tool for businesses, allowing you to ... Read More »