Tag Archives: of

The bane of brands: pressure of ‘always on’ content marketing

The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually ... Read More »

The Forgotten Pillar Of Marketing

Shutterstock Creative advertising, media, digital, PR and experiential. These traditional pillars of the marketing mix are constantly being reinvented by technology, and marketers are constantly trying to adapt to the shifting landscape. Everyone wants the highest ROI on their marketing dollars, but many are finding diminishing returns as they rush to stay ahead of the curve. After spending ridiculous premiums ... Read More »

10 Sources of Custom Gift Cards for Small Businesses

With the holidays approaching, now is a great time for businesses to start thinking about tapping into the $124 billion-a-year gift card industry. Gift cards have long been an effective way to boost holiday sales. For small businesses unsure where to start with the marketing and selling of gift cards, fortunately there are a whole host of gift card tools available ... Read More »

Unichem to return 50% of proceeds from Torrent deal to shareholders

Unichem has entered into a definitive agreement with Torrent Pharma to sell its branded formulations business in India and Nepal for Rs3,600 crore. Mumbai: Unichem Laboratories Ltd plans to return to its shareholders more than 50% of net proceeds it will receive from the sale of domestic formulations business to Torrent Pharmaceuticals Ltd. It will use the rest to expand its ... Read More »

The Importance of Data in Influencer Marketing Campaigns

Your influencer marketing campaigns could really miss the mark if you don’t look at the right data. Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. The Shelf is a marketing agency that offers services and technology to brands looking to build campaigns around influencers. At the event, Singh discussed the ... Read More »

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »

F&O expiry could be in range of 10,200-10,400; 4 stocks which could give up to 11% return

The Nifty50 hit historic high in opening trade in Wednesday’s session and closed at historic levels of 10,295.35. The Nifty Bank rallied 4 percent on Wednesday session with strong volumes seen on charts, after the government announced Rs 2.11 lakh crore recapitalisation for PSU banks. Technically, the Nifty has given a double bottom breakout last week only as mentioned in ... Read More »

What’s Behind the Growth of the Gig Economy?

The use of work arrangements other than direct employment has grown substantially in the past decade, but few observers really understand the causes of that growth. The popular perception is that it has been driven by millennials’ use of online intermediaries like Uber and TaskRabbit. But rigorous scholarly research reveals that the gig economy’s growth stems largely from employers’ interest in contract ... Read More »

Pros and Cons of DIY Website Builders Versus Custom Websites

A website is your place of business on the internet. And simply by being on the internet, you give your business the opportunity to grow. But some business owners may still ask the question, “Does my business really need a website?” The answer in most cases is yes. A website brings advantages that are hard to beat. A website gives ... Read More »