Tag Archives: of

Marketers from Coke, First Direct and Sky share their marketing moments of 2017

Aedamar Howlett, marketing director, Coca-Cola Great Britain: “As marketers, we know consumers are not one homogenous group and this year has been characterised by change. More than ever, brands need to reflect the diversity of consumers and at Coca-Cola, diversity has always been part of our DNA. “We’re carrying this through everything we do right down to our product innovation ... Read More »

There’s a reason many more Indians might want to read the works of Clarice Lispector

It was in the year 1943, at the age of 23, that Clarice Lispector published her first novel, and on the suggestion of Lúcio Cardoso, whom she was in love with, titled with a line from Joyce: Near to the Wild Heart. And just like first loves are often followed by greater, more intense loves, Lispector’s masterpieces came later, but in ... Read More »

Should Indians be worried about the safety of their bank deposits? What we know (and what we don’t)

The Finance Ministry in a series of tweets earlier this week clarified that rights of depositors will not be compromised by the Financial Resolution and Deposit Insurance Bill, 2017, or FRDI Bill, expected to be tabled in the Parliament in the upcoming winter session. The ministry said that “besides providing similar protection /guarantee of Rs.1 lakh to depositors,as it exists today, the ... Read More »

The Role Of Marketing In Cybersecurity

Shutterstock Marketing has evolved tremendously since I started my career. Marketers are now consuming more than their fair share of technology solutions, and their departments have become technology factories, increasingly depending on various applications to help automate, measure and analyze marketing functions. And with the introduction of new technologies, marketers are creating an avenue that makes them an attractive target for hackers. ... Read More »

2017 year in review: Campaigns of the year

Burger King, ‘Google, Home of the Whopper’ With brands clamouring for attention, it takes something innovative to stand out. That’s what Burger King managed with its ‘OK Google’ stunt, devised by agency David. The 15-second ad, which was on YouTube before being aired on US TV, was designed to activate Google’s voice assistant speaker Google Home by asking “OK Google, ... Read More »

Most Small Business Owners Have Negative View of Mobile Banking

Small businesses are generally early adopters of technology, but a new survey conducted by RateWatch on the subject of mobile banking says otherwise. According to the survey, which was conducted in the third quarter of 2016, the perception of 69 percent of the respondents regarding this technology was not positive. Another data point in the survey corroborates this fact, as ... Read More »

The rise and rise of ‘halal’ business

When Kerim Ture placed his first order for a batch of long-sleeved tunics that could be worn by Muslim women, the manufacturers producing them demanded payment upfront, apparently convinced the venture would fail and Ture would be left unable to pay them. The Turkish entrepreneur quickly proved that their scepticism was unfounded, and he was back shortly afterwards to place ... Read More »

Will Banks Survive? Inside Financial Tech’s Disruption of the Way You Fund Your Business

“My six-month-old baby daughter is probably going to open her first bank account, not with an HSBC or a JP Morgan, but rather with a Facebook or Apple.” Financial technology (fintech) aficionado Henri Arslanian believes that in the future, banks will be obsolete. Instead, people will turn exclusively to solutions such as Facebook or Amazon for their financial needs. He ... Read More »

Android Pay Coming to Bank of America ATMs

Earlier this year, Bank of America jumped onto the cardless ATM technology bandwagon announcing the introduction of the state-of-the-art ATMs that would allow customers to withdraw or complete other tasks using their smartphones instead of their bank cards. This week, they took that ambition a step further announcing that they would now allow customers to perform those tasks though Android Pay. ... Read More »

India passing through fast formalisation of economy, says Arun Jaitley

Finance minister Arun Jaitley on Friday said India is at present passing through a stage that will in future be recognised as a phase of fast formalisation of the economy. Speaking at a State Bank of India (SBI) event here, he said India is seeing “the replacement of a cash dominated economy with a more formal and digitised economy. One ... Read More »