Tag Archives: Read

Check out the most read marketing and media stories of 2017

From United Airlines’ poor handling of a passenger and the subsequent PR fallout to the world’s most effective ad campaigns, these are the most read stories in 2017 from CNBC’s “Marketing Media Money”. 1. United Airlines isn’t alone: Here are some of the worst corporate PR disasters of all time United Airlines “re-accommodated” a passenger in April, resulting in a ... Read More »

There’s a reason many more Indians might want to read the works of Clarice Lispector

It was in the year 1943, at the age of 23, that Clarice Lispector published her first novel, and on the suggestion of Lúcio Cardoso, whom she was in love with, titled with a line from Joyce: Near to the Wild Heart. And just like first loves are often followed by greater, more intense loves, Lispector’s masterpieces came later, but in ... Read More »

Should You Invest in the Snapchat IPO? Read This First

Whether you’re obsessed with keeping your Snapstreaks going or have no idea what that means, you may be itching to invest in this week’s initial public offering of Snap Inc., parent company of the popular Snapchat app. The appeal is understandable. For users of the app, owning shares of a company you use every day (or hour) can seem like a ... Read More »

Shoestring Marketing Doesn’t Have to be Hard: Read These Simple Tips

One of the most critical, and most challenging, aspects of running a small business is marketing it.  Most entrepreneurs have little to no background in marketing, and often lack the resources to hire the talent that could make a difference in this area, especially early on.  Failing to market your business and its productseffectively can be costly; poor marketing can limit your company’s ... Read More »