Tag Archives: Snapchat

Should You Invest in the Snapchat IPO? Read This First

Whether you’re obsessed with keeping your Snapstreaks going or have no idea what that means, you may be itching to invest in this week’s initial public offering of Snap Inc., parent company of the popular Snapchat app. The appeal is understandable. For users of the app, owning shares of a company you use every day (or hour) can seem like a ... Read More »

Snapchat Launches Self-Serve Advertising, Facebook Videos Show Their Power

Social media can be an extremely powerful tool for small businesses trying to convince customers to buy their products. Under that umbrella, advertising on social media can make it even easier to reach a wider range of potential customers. And this week, social media advertisers got some welcome news in the form of a new self-serve advertising option from Snapchat. ... Read More »

Snapchat owner worth up to $25bn despite making losses

Snap, owner of the Snapchat messaging app popular with teenagers, is to sell its shares on the US stock market. The California-based tech firm, which allows users to send images and messages that vanish within seconds, is set to be one of the major US share listings of recent years. The flotation is expected to value the business at between ... Read More »