Tag Archives: the

Moody’s upgrade has changed the market mood, but it’ll be shortlived

Khadim India and New India Assurance were down 7-15 per cent from their issue prices, respectively, while HDFC Life managed to see strong listing based on its strong management pedigree. Global rating agency Moody’s has changed the mood of the Indian market by upgrading after 14 long years. Equity index Nifty50 successfully overcame negative sentiments after touching a low 10,100 mark. But ... Read More »

The bane of brands: pressure of ‘always on’ content marketing

The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually ... Read More »

The Forgotten Pillar Of Marketing

Shutterstock Creative advertising, media, digital, PR and experiential. These traditional pillars of the marketing mix are constantly being reinvented by technology, and marketers are constantly trying to adapt to the shifting landscape. Everyone wants the highest ROI on their marketing dollars, but many are finding diminishing returns as they rush to stay ahead of the curve. After spending ridiculous premiums ... Read More »

The market could tank, according to signals coming from the credit market

Credit markets are flashing an early warning about financial conditions and the economy, but even as stocks fall in response, strategists say it’s not yet time to bail on Wall Street’s bull market. But they do say there could be a pullback in a frothy market, and investors should take heed as some of the traditional signs of stress have ... Read More »

50 Small Business Ideas You Can Start in the Spare Room

You don’t need a ton of space to start a small business. Once the kids have moved out or you’ve finally cleaned out that room at the end of the hall, that extra space can help you get a new business off the ground. Here are 50 small business ideas you can start in a spare room. Spare Room Business Ideas ... Read More »

The Importance of Data in Influencer Marketing Campaigns

Your influencer marketing campaigns could really miss the mark if you don’t look at the right data. Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. The Shelf is a marketing agency that offers services and technology to brands looking to build campaigns around influencers. At the event, Singh discussed the ... Read More »

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »

Cloud Tech Has Small Accounting Businesses Optimistic about the Future

The cloud is transforming the accounting industry and the role of the CPA and right now, they’re feeling pretty optimistic about their future. Right Networks Cloud Impact Survey A survey from Right Networks found that well over half of the 364 small accounting businesses and other accounting pros polled were optimistic, in some way, about the economy. While more than half were “cautiously ... Read More »

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »

20 More Platforms for Workers in the Gig Economy

The gig economy has been defined as part-time, temporary and freelance jobs. And though it might sound like the kind of thing that would most interest college students on summer break, it is projected half of the working U.S. population will move into the gig economy within the next five years. The stats are pretty much the same globally where the digital ... Read More »