Tag Archives: the

50 Small Business Ideas You Can Start in the Spare Room

You don’t need a ton of space to start a small business. Once the kids have moved out or you’ve finally cleaned out that room at the end of the hall, that extra space can help you get a new business off the ground. Here are 50 small business ideas you can start in a spare room. Spare Room Business Ideas ... Read More »

The Importance of Data in Influencer Marketing Campaigns

Your influencer marketing campaigns could really miss the mark if you don’t look at the right data. Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. The Shelf is a marketing agency that offers services and technology to brands looking to build campaigns around influencers. At the event, Singh discussed the ... Read More »

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »

Cloud Tech Has Small Accounting Businesses Optimistic about the Future

The cloud is transforming the accounting industry and the role of the CPA and right now, they’re feeling pretty optimistic about their future. Right Networks Cloud Impact Survey A survey from Right Networks found that well over half of the 364 small accounting businesses and other accounting pros polled were optimistic, in some way, about the economy. While more than half were “cautiously ... Read More »

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »

20 More Platforms for Workers in the Gig Economy

The gig economy has been defined as part-time, temporary and freelance jobs. And though it might sound like the kind of thing that would most interest college students on summer break, it is projected half of the working U.S. population will move into the gig economy within the next five years. The stats are pretty much the same globally where the digital ... Read More »

What’s Behind the Growth of the Gig Economy?

The use of work arrangements other than direct employment has grown substantially in the past decade, but few observers really understand the causes of that growth. The popular perception is that it has been driven by millennials’ use of online intermediaries like Uber and TaskRabbit. But rigorous scholarly research reveals that the gig economy’s growth stems largely from employers’ interest in contract ... Read More »

Cracking the Twitter Checklist: Tips for Promoting Your Small Business

The social media users are increasing every single day. The latest statistics showed that there were 2.46 billion social media users all over the world in 2017. And, this number is expected to rise above 3 billion in 2021. These statistics show how much potential social media marketing have. Furthermore, the people usually spend a lot of time on various popular social media platforms, ... Read More »

Where Small Businesses Affected by the 2017 Hurricane Season Can Turn for Funding

Businesses in several states and territories are struggling to recover after recent hurricanes. Harvey, Irma, Jose and Nate all had an impact on residents and businesses in the U.S. And for small businesses especially, recovery can be a lengthy process. But the early stages of recovery can be critical for small businesses. If you wait too long to secure financing and ... Read More »

The past 24 hours in Trump-Russia news, explained

In the past 24 hours, a few big news stories have emerged that shed new light on the scope and sophistication of Russia’s interference in American politics in 2016 and potential connections to the Trump administration. First, in an exclusive report, Foreign Policy revealed that Russian lawyer Natalia Veselnitskaya met with Russia-friendly Rep. Dana Rohrabacher (R-CA) just two months before she met ... Read More »