Have you had the same website for many years? If this is the case, you need to make it more current. Otherwise, people who visit your site are going to think that your company is stuck in the past. There are a wide variety of ways that you can make your site more attractive. You just need to decide the specific elements of your site that need to be improved. Does your site look old and outdated? How do your have information displayed? Do your graphics catch the eye of visitors? Do a complete evaluation of your site in order to determine what specifically needs to be overhauled. Here are a few ideas that you can keep in mind to use during the process of revamping your company’s website.
1. Add videos to your site in order to convey info more easily to your visitors.
It should not shock you to find out that the vast majority of people like watching a video instead of reading text that tells them the same thing. Therefore, it would be a wise decision on your part to add videos to every area of your site. People will be able to find out all of the crucial info about your site in a fraction of the time it would take them to read it. Studies have shown that most people get turned off when they encounter a page with large amounts of text on it. In fact, many people simply leave pages like this without reading any of the info. Videos are a necessity if you want to maintain the interest of the general public. You might want to invest in hiring a professional videographer to create the videos that will be shown on your site.
2. Enable a live chat feature on your site to allow your customers to get in touch with you more easily.
It would be a good idea to add live chat services to your site to give your customers another way of getting in touch with you. Calling you on the phone is not always a good way for many people to reach you for their various customer service needs. Therefore, you need to make it as easy as possible for your loyal customers to have their questions answered and their problems solved. Live chat will allow people to communicate with one of your customer service reps without having to wait on hold. There also might be certain aspects of the conversation that the customer might not want other people to overhear. Live chat will allow the conversation to occur without anybody hearing it.
3. Hire a web designer to redesign your site.
Your site might look severely outdated. If this is the case, you will need to have it redesigned so that it resembles many of the modern sites of your competitors. Hire a web designer who has several years of experience designing sites of companies that are in your industry.