Business

Student Loan Crisis: Are Small Businesses Impacted?

Massive student loan debt is having a crippling effect on the U.S. economy. According to the United States Federal Reserve, 44.2 million students owe $1.52 trillion . This amount is growing by $29 billion a quarter. Student loan debt now surpasses all other forms of debt except mortgages. College debt exceeds what is owed for vehicle loans and on credit ... Read More »

4 Ways to Make Customers Crave Your Emails

Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. Could an email ever be that good? For Sarah Waters, brand director of Treat Cupcake Bar, email marketing is one of the most effective ways to pique her customers’ appetite and get them to shop with ... Read More »

Top 6 Ways to Communicate with Your Customers

  Companies communicate with their customers in so many ways these days. They send email, surveys, post information on social media and their websites, call, chat, or text them. Not all of these forms of business communication are welcomed by the customer when they happen or are even effective. What is critical to their success is for each company to ... Read More »

RBI to hike rates again by year-end, August still in play: Poll

The Reserve Bank of India (RBI) is expected to raise interest rates again in the final three months of this year, according to a Reuters poll of economists, but over one-third of them predicted a hike as early as at the next meeting in August. Accelerating inflation and India retaining top spot as the fastest-growing major economy prompted the RBI ... Read More »

Xi can make life difficult for US companies like Apple, Walmart after Trump’s threat

China doesn’t import enough from the US to be able to match Donald Trump’s tariff threats dollar for dollar. Instead, President Xi Jinping can have American companies doing business there squeezed in a multitude of other ways. With companies from Apple Inc to Walmart Inc and General Motors Co. all operating in China and looking to expand, that gives Xi ... Read More »

Audi names Bram Schot interim CEO, puts jailed Stadler on leave

German automaker Audi has named sales chief Abraham ‘Bram’ Schot as interim CEO following the arrest of Rupert Stadler as part of a probe into emissions cheating. Audi, a division of Volkswagen, said in a statement Tuesday that it has also complied with Stadler’s request to temporarily relieve him of his duties. German prosecutors ordered Stadler’s arrest Monday due to ... Read More »

How to Gain Millennial Customers: 6 Things They Want From Your Brand

It’s time to drop your preconceived notions about millennials right here at the beginning of this article. You may think you know who millennials are — maybe you are one yourself, or you have a child who falls into this category – but you’re probably sorely mistaken. Stereotypes offer us valuable and efficient mental shortcuts that can be used to ... Read More »

Facebook Level Up Program Expands to Help Small Game Development Businesses

Six months after Facebook (NASDAQ: FB) launched its gaming creator program, the company announced it is being expanded to give emerging gaming creators a place where they can be discovered. The Level Up Program will help gamers with getting started, getting discovered and eventually start making money. So the platform is actually a tool to launch your own small game development business ... Read More »

Tata Motors: Domestic business revs up, JLR hits a speed breaker

Tata Motors’ domestic business performed better than market expectations in the March quarter. That is music to the ears of shareholders who had been patiently awaiting for the turnaround. However, the joy has been tempered by the subdued performance at Jaguar & Land Rover (JLR). In the near future, JLR is expected to face headwinds from rapidly evolving automotive technology ... Read More »

Why business must pay attention to branding and marketing to scale up

How do you position your brand for two different customer segments at two ends of the service offering? How do you reach out to a fragmented and dispersed audience spread all over the globe? How do you accelerate the sales process and close the deal faster? How do you ease the resistance to change, especially for a novel product disrupting ... Read More »