Why business must pay attention to branding and marketing to scale up

How do you position your brand for two different customer segments at two ends of the service offering? How do you reach out to a fragmented and dispersed audience spread all over the globe? How do you accelerate the sales process and close the deal faster? How do you ease the resistance to change, especially for a novel product disrupting ... Read More »

The Case For Starting A “Tiny” Business

For those familiar with green products, ECOBAGS have become a staple.  Sharon Rowe founded the company in 1998, with the simple mission of eliminating plastic shopping bags in the United States. Her first product was a Classic String Bag, a “simple, lightweight, expandable cotton net bag of the type used in Europe for generations.” Today, ECOBAGS is a B corporation, a member ... Read More »

WhatsApp is bringing Chat Filters in its Business App for Android

It has been only a few days since Facebook’s developer conference, F8 2018, has just got over and reports of new features in its various apps, whether Facebook or acquired ones like Instagram or WhatsApp are coming up. It has been reported that a chat filter and sticker album might be coming to WhatsApp. While the development team has just started working ... Read More »

Getting down to business

A view of the Parliament House in New Delhi. File   | Photo Credit: Sandeep Saxena A bill seeks to make it easier to resolve commercial disputes The Commercial Courts, Commercial Division and Commercial Appellate Division of High Courts (Amendment) Bill of 2018 is pending in Parliament. The Bill intends to jump-start India as a sought-out business destination in the world. ... Read More »

Moneycontrol Ultimate Business Quiz #26: Test your knowledge

Q1. It is a term used by economists when referring to rescheduling of bad debt in the wake of a bank’s rise of bad debt provision. This comes from the supposed habit of this bird hiding when faced with attack by predators. What term? 2/40 Answer: Ostrich strategy 3/40 Q2. He was the governor of Chukotka from 2000 to 2008. ... Read More »

Elite Business Secrets Revealed: Use These 6 Technologies

2018 is shaping up to be a good year for productivity. Faster than ever before, business processes across industries are being simplified by cloud-based applications and software. This new wave of technology is affordable, easily accessed, and designed with ease of use in mind. Businesses of any size, in just about every industry stand to reap the benefits of this ... Read More »

How to Handle HR Like a Pro

As the proud owner of a small business, you’re probably familiar with juggling responsibilities. It comes with the territory. Managing multiple details is no simple task, and prioritizing your to-do list can be a recurring challenge. One area of responsibility — human resources — often gets moved to the bottom of the list when it should be consistently at the ... Read More »

7 Amazing Projectors for Small Businesses

If your business involves giving presentations, projectors can make such meetings more interactive and engaging. These essential meeting features can go a long way in enhancing the professional image of your small business, helping you win important contracts and clients. Projectors come with a range of features and for different prices, so it’s not difficult to find one to cater for ... Read More »

Fiverr Launches Elevate to Address the Challenges of Running a Freelance Business

The release of Fiverr Elevate further  highlights the tremendous growth of freelancers in the workforce today. The new resource seeks to show you what you need to manage yourself as a freelancer. The crash course in the basics of freelancing was put together with input from experts in the tax, legal, financial and healthcare industry and includes a video series in the ... Read More »

Best 10 Free Accounting Software Packages for Small Business

With a million and one things to do each day, accounting doesn’t always take priority on small business owners to do lists. Taking advantage of accounting software can help small businesses manage invoices and payrolls with greater ease and efficiency. And without any costs to fork out, accounting software is even better when it’s free! Free Accounting Software for Small Business Take ... Read More »