Finance

Reputation matters

The World Intell-ectual Property Organisation’s (WIPO) latest report reveals a truth that we have all known for a while – that brands have taken over as the world’s most invested intellectual property. There is no longer a debate about whether brands influence long term business performance, but the bigger question is and has always been how and how much. In ... Read More »

Start-up, restart

Rebranding is a tricky and expensive business. Companies loathe having to start afresh, unless public relations disasters, acquisitions, mergers, or a business slowdown force their hand. Over the past year, however, India’s bustling start-up community has seen a rebranding rush without any looming crisis at hand. This year, Quikr,Zomato (twice in three months), Housing and several others have spent millions ... Read More »

Safety on the radar

As dengue takes on epidemic proportions in the country, two old brands are using the country’s worsening public health crisis as an opportunity to propel themselves on to a larger stage. Odomos, from the house of Dabur andGood Knight from Godrej Consumer Products Ltd (GCPL) have changed their communication strategies, introduced innovative products, changed their pack sizes and adopted new ... Read More »

TVS fuels up with star power

Having sneaked past Hero to grab the second spot in thescooter market in the quarter ended September 2015, TVSMotor Company is raising its pitch. With a rash of launches and design and feature upgrades lined up for the coming months and a power-packed star cast of endorsers, the company wants to push its brands harder to rise up the ranks ... Read More »

Amul, Cadbury, Google most ‘meaningful’ brands

Indian consumers are more attached to their brands than their global counterparts and its food and technology sectors are spawning the most meaningful brands, according to a survey by Havas Media. In 2015 Amul, the food and dairy brand, dethrones iconic life insurance brand, LIC at the top, Cadbury climbs a rank to take the number two spot and Google ... Read More »

Nutrela pitches for health

For almost three decades, Nutrela, a brand synonymous with soya products and protein has been a regional player, albeit a significant one. But under a new generation of owners, the Indore-based Ruchi Soya group wants a national role for its flagship brand. With an extended portfolio of products (soya chunks, cooking oils, table spreads), the group is keen to deepen ... Read More »

Piaggio switches lanes

+ Italian auto company Piaggio is changing gears in India. After bringing back the Vespa four years ago as a niche product, Piaggio seems to be keen to step into the mass market scooter segment, currently controlled by Honda. The Pune-headquartered Piaggio India, the local subsidiary of the Italian company, is considering targeting the sub-125cc segment presently dominated by HondaActiva. ... Read More »

Birla’s house of fashion

It took the Aditya Birla group four years to make up its mind on entering the the burgeoning e-commerce market in the country and finally, last month, the group bit the bullet and launched Abof.com (Aditya Birla Online Fashion), an online portal which will retail its in-house labels as well as brands from other companies. Fashion is worth Rs 1.87 ... Read More »

Big’s brand wagon

Having spent over Rs 117 crore as licence fees in the third and latest round of auctions, Reliance Broadcast Network Ltd (RBNL) has stepped up its efforts to build the Big FM brand across markets, pitching itself to advertisers and listeners as more than just a frequency to be tuned into. It standardised its logos and communication formats a few ... Read More »

Brands look far and wide for a niche in virtual reality

The Oculus Rift, which is owned by Facebook, won’t be available until early next year, but many of the two billion consumers worldwide who own smartphones can already try out virtual reality on the cheap with Cardboard, a device from Google that folds into a viewer with a slot for a smartphone. As more devices come to market with the ... Read More »