Younger consumers don’t have loyalty issues: Nick Foley

Landor, a global brand strategy firm, has just released its list of top 10 global agile brands, which has Samsung on top, followed by Android, Wikipedia and Google. Nick Foley, its president, South East Asia Pacific & Japan,Landor discusses agility, millenials and Indian brands withPurva Chitnis Why are most brands in the list technology driven brands? They are the most ... Read More »

IPTL 2 keeps its sponsors; gets a new team

Mahesh Bhupati’s International Premier Tennis League(IPTL) will be back in December with a new team from Japan. The league, which is in its second season, is still to break even, but organisers say interest in the sport is rising. Japan Warriors, a team owned by a consortium from Dubai and Japan joins the league this year while Coca Cola retains ... Read More »

Consumers walking away from iconic food brands

It’s easy to make fun of people in big cities for their obsession with gluten, or chia seeds, or cleanses. But urbanites are not the only ones turning away from the products created by big food companies. Eating habits are changing across the country and food companies are struggling to keep up. General Mills will drop all artificial colors and ... Read More »

Reputation matters

The World Intell-ectual Property Organisation’s (WIPO) latest report reveals a truth that we have all known for a while – that brands have taken over as the world’s most invested intellectual property. There is no longer a debate about whether brands influence long term business performance, but the bigger question is and has always been how and how much. In ... Read More »

Start-up, restart

Rebranding is a tricky and expensive business. Companies loathe having to start afresh, unless public relations disasters, acquisitions, mergers, or a business slowdown force their hand. Over the past year, however, India’s bustling start-up community has seen a rebranding rush without any looming crisis at hand. This year, Quikr,Zomato (twice in three months), Housing and several others have spent millions ... Read More »

Safety on the radar

As dengue takes on epidemic proportions in the country, two old brands are using the country’s worsening public health crisis as an opportunity to propel themselves on to a larger stage. Odomos, from the house of Dabur andGood Knight from Godrej Consumer Products Ltd (GCPL) have changed their communication strategies, introduced innovative products, changed their pack sizes and adopted new ... Read More »

TVS fuels up with star power

Having sneaked past Hero to grab the second spot in thescooter market in the quarter ended September 2015, TVSMotor Company is raising its pitch. With a rash of launches and design and feature upgrades lined up for the coming months and a power-packed star cast of endorsers, the company wants to push its brands harder to rise up the ranks ... Read More »

Amul, Cadbury, Google most ‘meaningful’ brands

Indian consumers are more attached to their brands than their global counterparts and its food and technology sectors are spawning the most meaningful brands, according to a survey by Havas Media. In 2015 Amul, the food and dairy brand, dethrones iconic life insurance brand, LIC at the top, Cadbury climbs a rank to take the number two spot and Google ... Read More »

Nutrela pitches for health

For almost three decades, Nutrela, a brand synonymous with soya products and protein has been a regional player, albeit a significant one. But under a new generation of owners, the Indore-based Ruchi Soya group wants a national role for its flagship brand. With an extended portfolio of products (soya chunks, cooking oils, table spreads), the group is keen to deepen ... Read More »

Piaggio switches lanes

+ Italian auto company Piaggio is changing gears in India. After bringing back the Vespa four years ago as a niche product, Piaggio seems to be keen to step into the mass market scooter segment, currently controlled by Honda. The Pune-headquartered Piaggio India, the local subsidiary of the Italian company, is considering targeting the sub-125cc segment presently dominated by HondaActiva. ... Read More »