Piaggio switches lanes

+ Italian auto company Piaggio is changing gears in India. After bringing back the Vespa four years ago as a niche product, Piaggio seems to be keen to step into the mass market scooter segment, currently controlled by Honda. The Pune-headquartered Piaggio India, the local subsidiary of the Italian company, is considering targeting the sub-125cc segment presently dominated by HondaActiva. ... Read More »

Birla’s house of fashion

It took the Aditya Birla group four years to make up its mind on entering the the burgeoning e-commerce market in the country and finally, last month, the group bit the bullet and launched (Aditya Birla Online Fashion), an online portal which will retail its in-house labels as well as brands from other companies. Fashion is worth Rs 1.87 ... Read More »

Big’s brand wagon

Having spent over Rs 117 crore as licence fees in the third and latest round of auctions, Reliance Broadcast Network Ltd (RBNL) has stepped up its efforts to build the Big FM brand across markets, pitching itself to advertisers and listeners as more than just a frequency to be tuned into. It standardised its logos and communication formats a few ... Read More »

Brands look far and wide for a niche in virtual reality

The Oculus Rift, which is owned by Facebook, won’t be available until early next year, but many of the two billion consumers worldwide who own smartphones can already try out virtual reality on the cheap with Cardboard, a device from Google that folds into a viewer with a slot for a smartphone. As more devices come to market with the ... Read More »

UB holds on to the fizz

The global consolidation in beer may have upended the pecking order of players internationally, but the Indian line-up stays put for now. United Breweries (UB), the country’s leading beer maker, is not expected to be shaken off its pedestal anytime soon, analysts tracking the market said. This despite the firm backing it, Heineken, which has a 42 per cent stake ... Read More »

Content, technology and distribution are three key pillars: Neeraj Roy

Movies and music have formed Hungama’s lifeline for more than a decade. Having started out in 1999, as an online promotions company, Hungama is now best placed to reap the rewards of a long association with the Indian consumer, says its Chief Executive Officer Neeraj Roy . Excerpts from an interview with Urvi Malvania andArundhuti Dasgupta How do you see ... Read More »

GE’s Indian odyssey

Out of its design studio in Bengaluru, GE India for the past several years has been building a suite of innovative solutions. Affordable equipment in healthcare and in power, engineering solutions in infrastructure development and innovative features in entertainment devices – these are just a few examples of the work emerging from the studio. Of late however, eCube, the name ... Read More »

Amul is a premium product for everybody: R S Sodhi

Last week Google celebrated the 94th birthday of Verghese Kurien with a special doodle, which had him sitting on a stool next to a buffalo holding a container used to deliver milk. The association was clear enough to all who know Kurien – the milkman of India, leader of the country’s white revolution and of course, as the progenitor of ... Read More »

Sony Max enters the ring

After being home to the Indian Premier League for eight years, Multi Screen Media’s (MSM) live events and Hindi movie channel Sony Max is all set to air India’s first ever domestic wrestling league. Promoted by ProSportify, a sports events company run by Vishal Gurnani and Kartikeya Sharma, the Pro Wrestling League (PWL) goes on air on December 10, with ... Read More »

Lubes oil the HP brand

There is a quiet transformation that oil marketing companyHindustan Petroleum (HPCL) is undertaking. The PSU is clubbing its profitable and consumer-facing lubricants business under an umbrella brand HP Lubricants. And taking a leaf out of its competitors’ books, (Castrol, Gulf Oil and Elf among others), it is gearing up for an aggressive campaign to promote its lubes brands. While oil ... Read More »