Sony Max enters the ring

After being home to the Indian Premier League for eight years, Multi Screen Media’s (MSM) live events and Hindi movie channel Sony Max is all set to air India’s first ever domestic wrestling league. Promoted by ProSportify, a sports events company run by Vishal Gurnani and Kartikeya Sharma, the Pro Wrestling League (PWL) goes on air on December 10, with ... Read More »

Lubes oil the HP brand

There is a quiet transformation that oil marketing companyHindustan Petroleum (HPCL) is undertaking. The PSU is clubbing its profitable and consumer-facing lubricants business under an umbrella brand HP Lubricants. And taking a leaf out of its competitors’ books, (Castrol, Gulf Oil and Elf among others), it is gearing up for an aggressive campaign to promote its lubes brands. While oil ... Read More »

Catching them young

Kolkata based Emami group has launched a kids-only variant of its popular Zandu Balm Last month, Mahindra & Mahindra integrated its Mom & Me brand with its online baby products’ portal Babyoye; M&M acquired the portal early this year In May this year, FMCG major Dabur created a sub-brand Dabur Baby saying that there was an increasing number of parents ... Read More »

Learning to manage consumer surplus

Consumer surplus is an interesting word that I picked up recently from a very well-travelled CFO client. Why is it significant? We look at financial numbers every quarter by segment and by region because these are aligned to accountabilities. But do they capture the health of a running business? Businesses make or lose money for a variety of reasons. Analysts ... Read More »

Twitter twists to Bollywood’s tunes

A few months back, with just a few days to go for Diwali,Bollywood actor Ajay Devgn went on ‘Periscope’, Twitter’s live streaming video app, with a unique offer. He wished his fans the best of the season and gave them a shot at being a part of the first day of shooting for his movie.Shivay, Devgn’s movie releases sometime towards ... Read More »

X marks the spot

Ads pop up and play automatically, daring readers to shut them down with feats of fine motor control. The ads commandeer the screen. They expand and contract. They cover the text and refuse to budge. And then there is the dreaded X – the one that invites you to close the ad yet seems impervious to repeated clicks of the ... Read More »

Brands look for a spot in the sun

Even as India takes the lead in setting up a global solar alliance, the industry for solar products in the country is caught in a bind. Despite years of research, subsidies and a growing basket of products, none has been able to build a successful national brand and the industry continues to be the preserve of unorganised businesses selling in ... Read More »

Luxury takes a deep dive

Luxury is no longer the preserve of consumers in the metros; the small town buyer is claiming a fair share of theluxury products sold in India according to a CII-IMRBreport ‘Emerging consumers of Luxury – India Tiers 2 & 3’ released recently. Small towns and cities account for about 35 per cent of sales of luxury brands, says the report ... Read More »

BigBasket raises its game

Barely five months after it roped in Shah Rukh Khan as its brand ambassador, for an undisclosed sum; and launched a high decibel campaign on television, digital and print media, the online grocery store, is upping the ante yet again. BigBasket entered the Gujarat market today, says it is close to securing Rs 800 crore for its expansion plans and ... Read More »

Wading into a crisis

Any publicity is good publicity – this is one statement branding and marketing professionals abide by. But the recent experiences of a few companies during the flood in Tamil Nadu, are putting this adage to the test. Zomato, Ola, Uber, Cognizant and a few others have found themselves at the receiving end of people’s ire for being insensitive, simplistic and ... Read More »