Learning to manage consumer surplus

Consumer surplus is an interesting word that I picked up recently from a very well-travelled CFO client. Why is it significant? We look at financial numbers every quarter by segment and by region because these are aligned to accountabilities. But do they capture the health of a running business? Businesses make or lose money for a variety of reasons. Analysts ... Read More »

Twitter twists to Bollywood’s tunes

A few months back, with just a few days to go for Diwali,Bollywood actor Ajay Devgn went on ‘Periscope’, Twitter’s live streaming video app, with a unique offer. He wished his fans the best of the season and gave them a shot at being a part of the first day of shooting for his movie.Shivay, Devgn’s movie releases sometime towards ... Read More »

X marks the spot

Ads pop up and play automatically, daring readers to shut them down with feats of fine motor control. The ads commandeer the screen. They expand and contract. They cover the text and refuse to budge. And then there is the dreaded X – the one that invites you to close the ad yet seems impervious to repeated clicks of the ... Read More »

Brands look for a spot in the sun

Even as India takes the lead in setting up a global solar alliance, the industry for solar products in the country is caught in a bind. Despite years of research, subsidies and a growing basket of products, none has been able to build a successful national brand and the industry continues to be the preserve of unorganised businesses selling in ... Read More »

Luxury takes a deep dive

Luxury is no longer the preserve of consumers in the metros; the small town buyer is claiming a fair share of theluxury products sold in India according to a CII-IMRBreport ‘Emerging consumers of Luxury – India Tiers 2 & 3’ released recently. Small towns and cities account for about 35 per cent of sales of luxury brands, says the report ... Read More »

BigBasket raises its game

Barely five months after it roped in Shah Rukh Khan as its brand ambassador, for an undisclosed sum; and launched a high decibel campaign on television, digital and print media, the online grocery store, is upping the ante yet again. BigBasket entered the Gujarat market today, says it is close to securing Rs 800 crore for its expansion plans and ... Read More »

Wading into a crisis

Any publicity is good publicity – this is one statement branding and marketing professionals abide by. But the recent experiences of a few companies during the flood in Tamil Nadu, are putting this adage to the test. Zomato, Ola, Uber, Cognizant and a few others have found themselves at the receiving end of people’s ire for being insensitive, simplistic and ... Read More »

Continental hits a speed breaker

For a brand that carries a near iconic status with Indian bikers, Eicher’s Royal Enfield seems to have hit a wall with one of its most prestigious product lines, the Continental GT. Sales of the bike have halved during the first seven months of the year, even as the combined sales of all Royal Enfield products has grown by 51 ... Read More »

Disney sings its way to the bank

Last week, a convoy of 70 trucks made its way along the NH-8, from Mumbai to Delhi carrying cargo worth millions, insured for an undisclosed sum. It was precious stuff; the trucks were full of life-size castles, bridges, trees, street lamps, a tavern and whatnots. Beauty and the Beast, Disney’s Broadway spectacle was moving cities. After being watched by 27,000 ... Read More »

BofA-ML sees RBI holding rates in policy review on Jan 28

Global brokerage Bank of America Merrill Lynch in a research note has said the Reserve Bank of India (RBI) is likely to hold rates in its next policy meet. The central bank is scheduled to review the monetary policy on January 28. “We continue to expect RBI Governor Raghuram Rajan to hold rates on January 28,” Bank of America Merrill ... Read More »