Market

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »

Market Live: Nifty inches towards record high, Sensex up over 200 pts; Banks lead

Moneycontrol News 11:24 am Buzzing: Jaiprakash Associates share price gained 4 percent after the company told Supreme Court that it was unable to raise Rs 2,000 crore to deposit before court as directed. It sought court nod to sell Yamuna Expressway to mobilise funds. Supreme Court will hear Jaiprakash Associates plea on October 23. 11:15 am Rate cut likely post macro ... Read More »

What changed for the market while you were sleeping? 15 things you should know

The Nifty could see a subdued opening, largely tracking the trends on the SGX Nifty, but global markets’ move could keep the Street on its feet. Frontline indices witnessed a major correction on Friday, with the Nifty closing 157.50 points lower at 9,964.4. The 50-share index, which started with a gap on the lower side, witnessed sustained selling pressure from ... Read More »

A 10 Step Facebook Marketing Strategy

There are 2 billion people connecting  on Facebook every month. What’s more, 800 million people like something on the social media site monthly. Those are two good reasons to adopt this 10 step Facebook marketing strategy. Remember, your Facebook Ads will be the cornerstone of your small business campaign. Facebook Marketing Strategy Decide on Your Goals There are a lots of different tools to ... Read More »

7 Things to Ask About an Online Funding Marketplace Before Taking Out an Application Online

Getting the right funding for your small business allows everything to run smoothly. Choosing an online funding marketplace can streamline the process. Here are seven things you need to ask before you sign up. Things to Ask About Online Funding How Do You Pick Your Lenders? The process is simple. You start by supplying some basic information through a secure internet ... Read More »

Lend Money, Earn Interest? Not Easy in Europe’s Loan Market

(Bloomberg) — For investors still waiting for the first interest payment on the leveraged loan they joined, there may be a glimmer of hope. The Loan Market Association, an industry body, is preparing to publish guidelines aimed at speeding up the settlement process and making the European leveraged loan market more efficient. “We are in the final stages of drawing ... Read More »

What changed for the market while you were sleeping? 15 things you should know

The Nifty50 which started on a flat note gained momentum but remained volatile throughout the trade on Thursday and closed with marginal gains. The index remained choppy for the most part of the trading session and finally closed with the marginal gains of 7 points at 10,086.60. It rose marginally to 10,126.50 but then witnessed selling pressure which took the ... Read More »

Market Live: Sensex gains, Nifty above 10100; Reliance up 3%, pharma in focus

The benchmark indices are trading firm with Nifty trading above 10100 level. The Sensex was up 78.63 points at 32237.29, and the Nifty was up 15.50 points at 10108.55. About 1234 shares have advanced, 950 shares declined, and 115 shares are unchanged. Reliance Indistries, Sun Pharma, Dr Reddys Labs, M&M, BHEL, Tata Power and Bank of Baroda are top gainers ... Read More »

Tips to Become an Authority Through Content Marketing

Want to become an authority in your industry? Content marketing can help you achieve just that. But you can’t expect to just write up a blog post or two and suddenly become a trusted influencer. It takes time and a carefully planned strategy in order to really build up authority. Zac Johnson, CEO of MoneyReign, Inc. and blogger behind ZacJohnson.com has more than 10 years of experience using ... Read More »

B2B Influencer Marketing: Trends, Goals and Budgets to Set

Influencer marketing has made a huge impact on a lot of B2C businesses. But B2B businesses shouldn’t feel left out. The strategy has a lot of applications for businesses that offer products or services to other businesses as well, though it might look a bit different. Lee Odden is the CEO of TopRank Marketing, a B2B marketing agency that offers influencer marketing ... Read More »