Market

Small Businesses Must Adjust to Earlier Christmas Shopping Season, ComScore Says

It is August and the talk about holiday shopping has already begun in earnest. According to ComScore, for brands without plans to get in front of consumers early, this can pose a threat. It can also be seen as an opportunity for those who want to meet the rush early. Trend: People Shopping Earlier for the Holidays This year, the holiday shopping ... Read More »

Expert Shares Instagram Stories How to Tips for Small Business Marketing

Most of Generation Z spends over three hours viewing online video daily, with an emphasis on mobile devices. They also only watch one or two movies per quarter, according to a National Association of Broadcasters panel in April. These lopsided numbers sound all too familiar when you listen to enough media industry panels. Mobile and interactive digital have the momentum, ... Read More »

82% of Marketers Report Increased Open Rates Through Email Personalization

Get this, 82 percent of marketers reported an increase in open rates through email personalization, while 75 percent believe that personalization yields higher click-through rates. This information and more is featured in a new infographicActiveTrail, a company specializing in marketing automation. And while most small business owners and marketers have started to appreciate the power of personalization in the client acquisition ... Read More »

Turkish lira pulls back from record low, markets rattled

FILE PHOTO: Turkish Lira banknotes are seen in this October 10, 2017 picture illustration. REUTERS/Murad Sezer/File Photo ISTANBUL (Reuters) – Turkey’s lira pulled back from a record low of 7.24 to the dollar on Monday after the central bank pledged to provide liquidity and cut reserve requirements for Turkish banks, but its meltdown continued to rattle global markets. The currency ... Read More »

Market Live: Sensex starts the week on a positive note, Nifty above 11K; UPL rises 3%

South Indian Bank falls: Shares of South Indian Bank plunged 18 percent on Monday morning as investors turned wary of a fall in its net profit. The stock touched an intraday high of Rs 20.60 and an intraday low of Rs 18.45. The Kerala-based South Indian Bank declared a net profit of Rs 23.04 crores for the first quarter of the financial year ... Read More »

This is what the market looks like without FANGs

FANG weakness may prove nothing more than a breather after they rallied at three times the pace of the broader tech index this year. Rarely does a day go by in the US stock market without someone decrying its addiction to gains in the FANG bloc of tech megacaps. Now, in the middle of earnings season, their support has gone ... Read More »

What changed for the market while you were sleeping? 10 things to know

The Nifty after opening flat gained strength in the morning trade itself and reclaimed psychological 11,000-mark despite tepid global cues on Friday. The index managed to hold the same level at close, forming small bullish candle on the daily charts and Doji Cross kind of pattern on the weekly scale. A ‘Doji’ is formed when the index opens and then ... Read More »

These 5 Pieces of Social Media Video News will Change Small Business Marketing

When it comes to engagement, video is a vividly colored unicorn. It captures the eye, draws the user in, and holds their attention for a longer duration. Video certainly isn’t new on social media, but there have been recent changes that directly impact publishers and video marketing specialists. In case these didn’t fall onto your radar, here are 5 social media video news announcements that ... Read More »

SEBI mulls ‘Snapchat model’ to facilitate listing of Indian startups

Market regulator Securities and Exchange Board of India (SEBI) is mulling over implementing a ‘Snapchat model’ for facilitating listing of Indian startups, Business Standard reported. During its initial public offering (IPO) last year, the multimedia messaging app offered shares without any voting rights. The move caught the market’s attention as it allowed founders to tap the market without giving up the freedom on decision-making. ... Read More »

82% of Consumers Expect Immediate Response on Sales or Marketing Questions

Digital technology has empowered consumers to demand more from the companies they do businesses with. And more than ever, this is being manifested in real-time availability. The New Expectation? Real-Time Response to Customers According to a new research published on HubSpot, 82% of consumers look for an immediate response from brands on marketing or sales questions. And this group rates immediate ... Read More »