Market

Challenging the Challenger

The Rs 1,20,000 crore (US$ 20 billion) mobile handsets industry in India has witnessed some fierce battles for market share and visibility in the past five years; the latest in the list of high profile head-to-heads is that between two home-grown vendors – Micromax and Intex. While, Micromax has been comfortably ensconced at the number two position in the mobile ... Read More »

UB holds on to the fizz

The global consolidation in beer may have upended the pecking order of players internationally, but the Indian line-up stays put for now. United Breweries (UB), the country’s leading beer maker, is not expected to be shaken off its pedestal anytime soon, analysts tracking the market said. This despite the firm backing it, Heineken, which has a 42 per cent stake ... Read More »

Brands look far and wide for a niche in virtual reality

The Oculus Rift, which is owned by Facebook, won’t be available until early next year, but many of the two billion consumers worldwide who own smartphones can already try out virtual reality on the cheap with Cardboard, a device from Google that folds into a viewer with a slot for a smartphone. As more devices come to market with the ... Read More »

Big’s brand wagon

Having spent over Rs 117 crore as licence fees in the third and latest round of auctions, Reliance Broadcast Network Ltd (RBNL) has stepped up its efforts to build the Big FM brand across markets, pitching itself to advertisers and listeners as more than just a frequency to be tuned into. It standardised its logos and communication formats a few ... Read More »

Price of pulses falls as govt intensifies crackdown against hoarding

The slide in prices of select pulses continued unabated at the wholesale market in the national capital on Friday following reports of raids by authorities on hoarders and the government’s decision to import more lentils to check prices. Traders said the government’s measures to curb soaring prices of pulses , including intensifying anti-hoarding operations, dragged down prices of select pulses ... Read More »

Piaggio switches lanes

Italian auto company Piaggio is changing gears in India. After bringing back the Vespa four years ago as a niche product, Piaggio seems to be keen to step into the mass market scooter segment, currently controlled by Honda. The Pune-headquartered Piaggio India, the local subsidiary of the Italian company, is considering targeting the sub-125cc segment presently dominated by HondaActiva. Besides ... Read More »

Social stars, celebrity brands

Scial media is increasingly being used as a platform for brand promotions, especially by celebrity endorsers. Some stars have used it to pitch their films and even built themselves an online persona to match the characters they play on screen and the brands they back. The growing popularity of the medium has led to companies actively tracking the performance of ... Read More »

Nutrela pitches for health

For almost three decades, Nutrela, a brand synonymous with soya products and protein has been a regional player, albeit a significant one. But under a new generation of owners, the Indore-based Ruchi Soya group wants a national role for its flagship brand. With an extended portfolio of products (soya chunks, cooking oils, table spreads), the group is keen to deepen ... Read More »

Amul, Cadbury, Google most ‘meaningful’ brands

  Indian consumers are more attached to their brands than their global counterparts and its food and technology sectors are spawning the most meaningful brands, according to a survey by Havas Media. In 2015 Amul, the food and dairy brand, dethrones iconic life insurance brand, LIC at the top, Cadbury climbs a rank to take the number two spot and ... Read More »

TVS fuels up with star power

Having sneaked past Hero to grab the second spot in thescooter market in the quarter ended September 2015, TVSMotor Company is raising its pitch. With a rash of launches and design and feature upgrades lined up for the coming months and a power-packed star cast of endorsers, the company wants to push its brands harder to rise up the ranks ... Read More »