How to make the most of digital marketing on a shoestring budget

The ability to convert the leads you get is going to be the ultimate barometer of success for your startup. Procuring leads is a function your marketing team can help you with. Now you might assume that marketing a startup and relatively new brand would require a lot of money. It’s true that having the funds and resources to invest in a ... Read More »

How To Grow Your Business Through Advocacy Marketing

Shutterstock According to a Nielson report, 83% of those surveyed trust recommendations from people they know. This trust is why advocacy marketing is so powerful and why it’s such an important part of account-based marketing (ABM) and growing your business. Getting customers to trust your company and feel delighted with your product or service throughout the entire customer journey can increase sales. The ... Read More »

How to Automate Your Small Business Marketing with These 4 Approaches

One of the biggest difficulties of running a small business is too many tasks for too few employees. Large organizations can afford separate sales and marketing departments and budgets; small companies cannot. Often, just one or two people are responsible for all sales and marketing tasks, and there simply aren’t enough hours in the day to complete all the necessary ... Read More »

Ask The CMO: David Rubin On Marketing As Critical Player in Helping Define An Industry’s Disruption

Marketing is being asked to reimagine itself daily as the world continues to go through a period of transformation perhaps not seen since the days of the Industrial Revolution. As entire industries continue to be upended, change emerges less as an activity and more as a necessary course of action in today’s business environment. As a result, agility, disruption and vision ... Read More »

Marketers from Coke, First Direct and Sky share their marketing moments of 2017

Aedamar Howlett, marketing director, Coca-Cola Great Britain: “As marketers, we know consumers are not one homogenous group and this year has been characterised by change. More than ever, brands need to reflect the diversity of consumers and at Coca-Cola, diversity has always been part of our DNA. “We’re carrying this through everything we do right down to our product innovation ... Read More »

How to learn digital marketing in 14 days

These days, there’s no getting away from advertising on digital channels, be it search engines, social media, apps or email. Navigate your way through the digital maze with these tips. Your ultimate guide to digital marketing. Digital marketing is one of the most needed skills of today’s time. With increasing internet penetration and reduction in data rates, more and more ... Read More »

The Role Of Marketing In Cybersecurity

Shutterstock Marketing has evolved tremendously since I started my career. Marketers are now consuming more than their fair share of technology solutions, and their departments have become technology factories, increasingly depending on various applications to help automate, measure and analyze marketing functions. And with the introduction of new technologies, marketers are creating an avenue that makes them an attractive target for hackers. ... Read More »

The Marketing Academy reveals its 2018 fellows

Top marketers from brands such as The Walt Disney Company, The Wall Street Journal and Coca-Cola are among 19 marketing leaders who have been chosen to take part in The Marketing Academy’s prestigious Fellowship programme next year. The nine-month programme is designed to provide a pathway for talented CMOs and marketing bosses by arming them with the essential skills required ... Read More »

Shareholders sue Australia’s Crown Resorts over China marketing

SYDNEY (Reuters) – Australian casino operator Crown Resorts Ltd (CWN.AX) was slapped with a class action lawsuit on Monday for allegedly failing to inform shareholders of a marketing campaign in China that resulted in staff arrests and a slump in the share price. FILE PHOTO: The logo of Australian casino giant Crown Resorts Ltd adorns the hotel and casino complex ... Read More »

2017 year in review: Campaigns of the year

Burger King, ‘Google, Home of the Whopper’ With brands clamouring for attention, it takes something innovative to stand out. That’s what Burger King managed with its ‘OK Google’ stunt, devised by agency David. The 15-second ad, which was on YouTube before being aired on US TV, was designed to activate Google’s voice assistant speaker Google Home by asking “OK Google, ... Read More »