Market

39% of Small Businesses Get a Return On Investment From Social Media

Thirty-nine percent (39%) of small business owners are seeing a return on investment from social media.  That is according to a recent survey by Manta, released just last week. Manta, an online small business community, surveyed more than 1,200 of its members to generate its quarterly Small Business Wellness Index, where these findings are from.  Chart excerpt: Now you might think ... Read More »

Toshiba completes sale of Westinghouse claims, replenishes finances

TOKYO (Reuters) – Toshiba Corp (6502.T) said on Tuesday it has completed the sale of its claims against bankrupt U.S. nuclear unit Westinghouse Electric Co LLC, a move that allows the Japanese conglomerate to replenish its depleted capital base and remain listed.   FILE PHOTO: A logo of Toshiba Corp is seen on a printed circuit board in this photo ... Read More »

Digital Now A Critical Element Of The Market, Says Infosys CEO Salil Parekh

Salil Parekh has been appointed as CEO of Infosys effective from January 2 Bengaluru: Underlining the huge potential of the digital business, Infosys CEO and MD Salil Parekh today said it is a critical element of the market. Addressing journalists while announcing the third quarter results, Parekh said, “We are very clear in any case that the market has evolved and ... Read More »

Indian Online Portal, Wholesale Market Listed As “Notorious” By The US

WASHINGTON:  Popular Indian portal IndiaMart.com and Delhi’s wholesale market Tank Road have featured in the annual American notorious markets list which was released on Friday and is topped by China. The list released by the US Trade Representative (USTR) highlights 25 online markets and 18 physical markets around the world that are reported to be engaging in and facilitating substantial copyright ... Read More »

Global Cues Lift Gold Prices To 7-Week Highs

Sustained buying by local jewellers kept gold prices elevated, traders said. New Delhi: Rising for the third straight day, gold prices jumped by Rs. 100 to trade at a seven-week high of Rs. 30,750 per 10 grams at the bullion market on Saturday amid a firm trend overseas and local buying push. Silver too gained Rs. 100 to Rs. 39,900 per kg, backed by increased offtake by industrial units ... Read More »

Billy Mann Discusses Video Humor as a Tool for Marketing

Humor ranked as one of the highest-engagement content types when video genres were researched by BuzzSumo recently. And Edison Research found in its own independent research that audiences between 12 and 24 prefer Instagram (73 percent), Snapchat (79 percent) and Musical.ly (11 percent) — all platforms serving as potential places to post video content. When research confirms what you knew, it could be smart to ... Read More »

New year adds fizz to stock market rally

Shares across the world have made a powerful start to the year as economic data from three continents buoyed hopes that faster global growth will push stock markets to new all-time highs. Widespread optimism over the prospects for the world economy showed little sign of abating on Friday even after mixed US jobs data, with the benchmark US S&P 500 ... Read More »

Indian market most expensive, but FPIs may still love it: Here’s why

NEW DELHI: On paper, the domestic equity market is the most expensive emerging market globally. Yet, hope of a sharp recovery in earnings has lifted stocks to all-time high levels. For overseas investment flows to be strong in 2018, earnings need to meet the heightened expectations. They have been disappointing the Street in each of the past few financial years. While PE ... Read More »

Check out the most read marketing and media stories of 2017

From United Airlines’ poor handling of a passenger and the subsequent PR fallout to the world’s most effective ad campaigns, these are the most read stories in 2017 from CNBC’s “Marketing Media Money”. 1. United Airlines isn’t alone: Here are some of the worst corporate PR disasters of all time United Airlines “re-accommodated” a passenger in April, resulting in a ... Read More »

How to make the most of digital marketing on a shoestring budget

The ability to convert the leads you get is going to be the ultimate barometer of success for your startup. Procuring leads is a function your marketing team can help you with. Now you might assume that marketing a startup and relatively new brand would require a lot of money. It’s true that having the funds and resources to invest in a ... Read More »