Has Marketing Become an ‘Island Surrounded by Mirrors’?

Marketers risk forming a parallel universe and distancing themselves from the business, HP CMO Antonio Lucio says. Credit: HP The mission of marketing is to build brands that stand the test of time, not to build brands for the sake of it. By building strong, preferred and differentiated brands, sustainable business results will follow. But today, I believe our profession must ... Read More »

The Forgotten Pillar Of Marketing

Shutterstock Creative advertising, media, digital, PR and experiential. These traditional pillars of the marketing mix are constantly being reinvented by technology, and marketers are constantly trying to adapt to the shifting landscape. Everyone wants the highest ROI on their marketing dollars, but many are finding diminishing returns as they rush to stay ahead of the curve. After spending ridiculous premiums ... Read More »

The market could tank, according to signals coming from the credit market

Credit markets are flashing an early warning about financial conditions and the economy, but even as stocks fall in response, strategists say it’s not yet time to bail on Wall Street’s bull market. But they do say there could be a pullback in a frothy market, and investors should take heed as some of the traditional signs of stress have ... Read More »

Watch | [email protected]: Will market have a modest start today?

The Nifty50 breached its crucial support placed at 50-DEMA but last hour buying pulled it around that mark -Considering the fact we are trading near crucial support levels, a technical bounce could be on cards -The index has strong support placed near 10,000 which would be difficult for bears to breach in a hurry Investors are advised to stay cautious ... Read More »

Closing bell: Sensex rallies 346 pts to end above 33K; Midcap, Nifty gain 1%

3:30 pm Market Closing: Equity benchmarks rebounded sharply after three-day of losses, backed by technology, banks, metals and energy stocks. The 30-share BSE Sensex was up 346.38 points or 1.06 percent at 33,106.82 and the 50-share NSE Nifty rose 96.80 points or 0.96 percent to 10,214.80. About 1,672 shares advanced against 983 declining shares on the BSE. 3:29 pm Coal ... Read More »

Unichem to return 50% of proceeds from Torrent deal to shareholders

Unichem has entered into a definitive agreement with Torrent Pharma to sell its branded formulations business in India and Nepal for Rs3,600 crore. Mumbai: Unichem Laboratories Ltd plans to return to its shareholders more than 50% of net proceeds it will receive from the sale of domestic formulations business to Torrent Pharmaceuticals Ltd. It will use the rest to expand its ... Read More »

Xiaomi fastest growing phone maker, but Samsung and Apple remain leaders: report

Xiaomi holds the fifth position with market share of 7.4%, but it registered the highest year-on-year growth of 102.6% from Q3 2016 when it controlled only 3.7% of the market share. (Above) Xiaomi’s India head Manu Jain (left) with actor Katrina Kaif during the launch of its new series of smartphones, in New Delhi on Thursday. Photo: PTI Samsung continues ... Read More »

The Importance of Data in Influencer Marketing Campaigns

Your influencer marketing campaigns could really miss the mark if you don’t look at the right data. Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. The Shelf is a marketing agency that offers services and technology to brands looking to build campaigns around influencers. At the event, Singh discussed the ... Read More »

The Challenge of Making Sure Your Influencer’s Followers Are Human

When choosing influencers for influencer marketing campaigns, brands tend to look for people with a lot of reach. But if you only look at an influencer’s follower count, you might not be getting the full story. That’s because some people, especially those trying to cash in on their influence, might try to inflate some of those numbers by buying followers or getting bots to ... Read More »

Market Live: Nifty inches towards record high, Sensex up over 200 pts; Banks lead

Moneycontrol News 11:24 am Buzzing: Jaiprakash Associates share price gained 4 percent after the company told Supreme Court that it was unable to raise Rs 2,000 crore to deposit before court as directed. It sought court nod to sell Yamuna Expressway to mobilise funds. Supreme Court will hear Jaiprakash Associates plea on October 23. 11:15 am Rate cut likely post macro ... Read More »