Essential Digital Marketing Skills for 2018

As more people embrace the digital space as the best place to market, generate leads and increase the sale of their goods or services, it doesn’t come as a surprise that companies are looking to hire the best in the digital marketing space.

This billion-dollar industry that is digital advertising will have grown by up to 51 percent by 2021 is forecasted. As the value of the industry increases, it also means that reaching your target market will require more attention and agile resources that will ensure that you retain your customers and attract even more customers. One of those resources is personnel. For impressive Diamond and Diamond reviews, you will have to hire someone who understands the dynamics of digital marketing too well. The skills you need to look for include:

  • Mind-blowing storytelling through videos

If you are looking for a job in digital marketing, you have to be a good storyteller. Not just when talking to friends but, you should be able to share compelling stories that sell products through videos.

With the increase in the use of video content as a digital marketing strategy, you need to create, edit and share those videos through various social media networks like Instagram, YouTube, Snapchat, or Facebook.

Video is a revenue-generating marketing channel, only if done well. You should be able to share videos in formats that resonate well with your audience.

  • Data analysis

To learn more about your niche and your audience, you have to understand what different numbers mean and how they impact the marketing strategy.

Data analysis and optimization gives insights into the performance of the business. Data analysis is essential for increasing the profitability of a business because it is all about understanding the needs of the audience and using the numbers to meet their needs and the objectives of the business.

  • User experience

An understanding of user experiences determines if your brand grows or crumbles. You need to understand what makes your existing and potential customers happy and for that, you have to understand human psychology.

As a digital marketer, you have to identify your audience’s sweet spot. You have to devise ways of engaging your users more to make every interaction seamless, commendable, and painless.

  • AI and use of chatbots

Do you understand how chatbots work and how you could utilize them to increase sales through user satisfaction?

Since AI is here to stay, a digital marketer should understand the basic dynamics of AI. At the most basic level, an understanding of how chatbots work in Facebook Messenger is essential.

  • Email marketing

Email marketing is essential for niche targeting. If you are going to run the digital marketing department, you have to understand how to analyze bounce rates, conversion rates, and open rates. These rates are essential for lead generation, conversion, and ROI. For these, a digital marketer should know how to manage some of the best CRM and email marketing platforms.

  • Social media and search engine marketing

Can you optimize content, blog, and website for organic traffic? Can you put up paid adverts to generate traffic? Xan you build a brand to earn a high ranking on search engines?

Other skills include:

  • Graphic design
  • Viral marketing
  • Market automation