Social stars, celebrity brands

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media is increasingly being used as a platform for brand promotions, especially by celebrity endorsers. Some stars have used it to pitch their films and even built themselves an online persona to match the characters they play on screen and the brands they back. The growing popularity of the medium has led to companies actively tracking the performance of their stars and their brands on social media, creating a whole new hierarchy among Bollywood’s biggest brands

[“source -financialexpress”]