Tag Archives: ‘always

We are always open to mergers and acquisitions: Nishant Pitti, CEO, EaseMyTrip

Having clocked profit to the tune of Rs 30 crore last year, online travel platform EaseMyTrip does not need any fresh funding, according to its CEO and founder Nishant Pitti. “We are not in a desperate need of any funding. If we want to expand, we have enough of funds and we can expand of our own. But we are always open to ... Read More »

The bane of brands: pressure of ‘always on’ content marketing

The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually ... Read More »