Tag Archives: Brand

How to Gain Millennial Customers: 6 Things They Want From Your Brand

It’s time to drop your preconceived notions about millennials right here at the beginning of this article. You may think you know who millennials are — maybe you are one yourself, or you have a child who falls into this category – but you’re probably sorely mistaken. Stereotypes offer us valuable and efficient mental shortcuts that can be used to ... Read More »

10 Smart Tips for Marketing Your Brand to Chinese Consumers – #Gateway17

So you’re interested in selling in China? Great! There are plenty of opportunities for companies looking to expand into the Chinese market, according to speakers at Alibaba’s Gateway ‘17 event this week. But it’s not as easy as just listing some products and arranging shipments to China. You actually have to learn how to market to Chinese consumers. Small Business ... Read More »