Tag Archives: make

Want to quit the equity market? Read this before you make a decision

Kunal is keen to quit the equity market as he is not sure what lies ahead. Those around him seem to be investing, even though there are murmurs of a slowdown and uncertainty due to upcoming elections. He believes there is little point in following the crowds, and is convinced that it is a good idea to leave the market even if ... Read More »

I don’t want to make my business mass: Gauri Khan

From designing a nursery for film director and producer Karan Johar’s twins to designing the flagship store for Ralph Lauren in the national capital, Gauri Khan, founder and chief executive of Gauri Khan Designs, has established herself as a designer who can work across a wide range of projects with equal élan. That is why the 47-year-old, a National Institute ... Read More »

6 mistakes that small investors make when stock market is doing well, interest rates are rising

The biggest investing mistakes happen when markets are doing well. ET Wealth looks at the errors that small investors could make now. Rohit Verma is more surprised than worried when he looks at his mutual fund statement. “The markets have gone up by almost 20% in the past one year but my mutual funds are showing losses,” says the Delhi-based bank executive. Verma had ... Read More »

Indian startups make a beeline for funding at RISE

Organisers say there is a 40% increase in number of participants this year and more than 500 investors are attending From tattooing to dress rentals to security solutions, there is an astounding variety of Indian startup dreams searching for funding at ‘RISE 2018’, Asia’s largest tech event currently on in this bustling Asian business capital. By a rough count, as ... Read More »

4 Ways to Make Customers Crave Your Emails

Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. Could an email ever be that good? For Sarah Waters, brand director of Treat Cupcake Bar, email marketing is one of the most effective ways to pique her customers’ appetite and get them to shop with ... Read More »

Xi can make life difficult for US companies like Apple, Walmart after Trump’s threat

China doesn’t import enough from the US to be able to match Donald Trump’s tariff threats dollar for dollar. Instead, President Xi Jinping can have American companies doing business there squeezed in a multitude of other ways. With companies from Apple Inc to Walmart Inc and General Motors Co. all operating in China and looking to expand, that gives Xi ... Read More »

25 Do’s and Don’ts to Make Your Small Business More Profitable

Small businesses can struggle with profitability for a number of different reasons. They keep prices too low. They focus more on big picture ideas than real consumers. They have way, way too many expenses. The list goes on and on. But even if your business doesn’t make a lot of money early on, the goal should eventually be to sustain ... Read More »

How to Make a Great First Impression in 30 Seconds or Less

If you think you have at least a couple of minutes to make a first impression, you are wrong! According to the On Stride Financial infographic below, you only have at most 100 milliseconds to form an initial impression. What this really means to small business owners is that the way you evaluate potential employees, business partners and personal acquaintances on your first-time ... Read More »

How to make the most of digital marketing on a shoestring budget

The ability to convert the leads you get is going to be the ultimate barometer of success for your startup. Procuring leads is a function your marketing team can help you with. Now you might assume that marketing a startup and relatively new brand would require a lot of money. It’s true that having the funds and resources to invest in a ... Read More »

New Tools from LiveChat, Zoho Can Make Chat Easier for Businesses

The ability to chat in real time can make communicating with both customers and team members much easier for small businesses. This week, a pair of new offerings were announced that could make an impact in this area. First, LiveChat teamed up with BotEngine to create chat bots that can be available to customers anytime. And Zoho unveiled its new ... Read More »