Tag Archives: Marketers

82% of Marketers Report Increased Open Rates Through Email Personalization

Get this, 82 percent of marketers reported an increase in open rates through email personalization, while 75 percent believe that personalization yields higher click-through rates. This information and more is featured in a new infographicActiveTrail, a company specializing in marketing automation. And while most small business owners and marketers have started to appreciate the power of personalization in the client acquisition ... Read More »

Marketers from Coke, First Direct and Sky share their marketing moments of 2017

Aedamar Howlett, marketing director, Coca-Cola Great Britain: “As marketers, we know consumers are not one homogenous group and this year has been characterised by change. More than ever, brands need to reflect the diversity of consumers and at Coca-Cola, diversity has always been part of our DNA. “We’re carrying this through everything we do right down to our product innovation ... Read More »