Tag Archives: Marketing

These 5 Pieces of Social Media Video News will Change Small Business Marketing

When it comes to engagement, video is a vividly colored unicorn. It captures the eye, draws the user in, and holds their attention for a longer duration. Video certainly isn’t new on social media, but there have been recent changes that directly impact publishers and video marketing specialists. In case these didn’t fall onto your radar, here are 5 social media video news announcements that ... Read More »

82% of Consumers Expect Immediate Response on Sales or Marketing Questions

Digital technology has empowered consumers to demand more from the companies they do businesses with. And more than ever, this is being manifested in real-time availability. The New Expectation? Real-Time Response to Customers According to a new research published on HubSpot, 82% of consumers look for an immediate response from brands on marketing or sales questions. And this group rates immediate ... Read More »

Cracking the Color and Typography Code for Marketing

The colors and typography you choose can make or break your marketing initiatives. According to MDG’s new infographic, between 62 percent and 90 percent of a person’s initial assessment of a product is based on color alone. An infographic by British Design Experts, claims the right color can improve readership by 40% as it makes massages easier to read and more visually appealing. Michelangelo ... Read More »

Why business must pay attention to branding and marketing to scale up

How do you position your brand for two different customer segments at two ends of the service offering? How do you reach out to a fragmented and dispersed audience spread all over the globe? How do you accelerate the sales process and close the deal faster? How do you ease the resistance to change, especially for a novel product disrupting ... Read More »

Amp Up Your Marketing on a Budget: 7 Ways to Use Free Tools to Improve Your Digital Presence

If you’re a business owner, blogger or freelancer, chances are, you engage in some form of digital marketing for your business. You probably never intended to, and you certainly weren’t trained for it, but somewhere along the line, you figured it out because you realized your business would be dead without it. Kudos for that, marketing in today’s world is no easy ... Read More »

Video Marketing Doesn’t Have to be Hard, Follow This Simple Guide

According to CISCO to networking index, video is already making up about 64 percent of all internet traffic and this is projected to account for a staggering 80+ percent of all traffic by the year 2020. This is enormous as it accounts for four-fifths of the global traffic! If you are in the digital marketing field, then the right time to ... Read More »

Billy Mann Discusses Video Humor as a Tool for Marketing

Humor ranked as one of the highest-engagement content types when video genres were researched by BuzzSumo recently. And Edison Research found in its own independent research that audiences between 12 and 24 prefer Instagram (73 percent), Snapchat (79 percent) and Musical.ly (11 percent) — all platforms serving as potential places to post video content. When research confirms what you knew, it could be smart to ... Read More »

Check out the most read marketing and media stories of 2017

From United Airlines’ poor handling of a passenger and the subsequent PR fallout to the world’s most effective ad campaigns, these are the most read stories in 2017 from CNBC’s “Marketing Media Money”. 1. United Airlines isn’t alone: Here are some of the worst corporate PR disasters of all time United Airlines “re-accommodated” a passenger in April, resulting in a ... Read More »

How to make the most of digital marketing on a shoestring budget

The ability to convert the leads you get is going to be the ultimate barometer of success for your startup. Procuring leads is a function your marketing team can help you with. Now you might assume that marketing a startup and relatively new brand would require a lot of money. It’s true that having the funds and resources to invest in a ... Read More »

How To Grow Your Business Through Advocacy Marketing

Shutterstock According to a Nielson report, 83% of those surveyed trust recommendations from people they know. This trust is why advocacy marketing is so powerful and why it’s such an important part of account-based marketing (ABM) and growing your business. Getting customers to trust your company and feel delighted with your product or service throughout the entire customer journey can increase sales. The ... Read More »