Tag Archives: Millennial

How to Gain Millennial Customers: 6 Things They Want From Your Brand

It’s time to drop your preconceived notions about millennials right here at the beginning of this article. You may think you know who millennials are — maybe you are one yourself, or you have a child who falls into this category – but you’re probably sorely mistaken. Stereotypes offer us valuable and efficient mental shortcuts that can be used to ... Read More »

23 Percent of Millennial Entrepreneurs Value Influence Over Personal Wealth

When it comes to fundamental goals, 23 percent of entrepreneurs in their 20s cited becoming more influential or having a positive impact on their communities. It’s a considerable increase over the 13 percent of entrepreneurs over 50 who say the same. The data shows a considerable difference in values between two generations of entrepreneurs,  says the 2017 HSBC Private Bank: ... Read More »