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82% of Marketers Report Increased Open Rates Through Email Personalization

Get this, 82 percent of marketers reported an increase in open rates through email personalization, while 75 percent believe that personalization yields higher click-through rates. This information and more is featured in a new infographicActiveTrail, a company specializing in marketing automation. And while most small business owners and marketers have started to appreciate the power of personalization in the client acquisition ... Read More »

Series of reforms transformed economy: Jaitley 

New Delhi, Aug 27 () Finance Minister Arun Jaitley has cited IMF reports to highlight how the Narendra Modi-led government through a series of reforms has transformed the “weak economy” it inherited from the UPA government. Jaitley, in a Facebook post, said an analysis of what the IMF had to say in 2014 was very clear — high inflation, high ... Read More »

58% of Small Business Owners Say Business is Good, Up 39% from Last Year, Survey Says

The confidence among small business owners is at record highs, and the results from the quarterly CNBC/SurveyMonkey Small Business Survey has revealed as much. Q3 2018 CNBC SurveyMonkey Small Business Confidence Index More than half or 58% of small business owners in the survey said their overall business conditions are good, which is up by five percentage points from the second quarter’s ... Read More »

More Than Half of Small Business Owners Expect Revenue Growth, TD Bank Reports

Optimism is high among small business owners, with revenue and staff growth on the mind of many in the U.S. This was one of the findings of TD Bank’s annual Small Business Survey, which found 53% of small businesses planned to grow in 2018, up from 46% in 2017. The number of small business owners planning to recruit more staff increased ... Read More »

Saudi-backed bank to grant loan to Pakistan: India must realise limits of weaning Riyadh away from Islamabad

The Saudi Arabia-backed Islamic Development Bank (IDB) is expected to grant Pakistan a loan of around $4 billion to repair the country’s acute balance of payments problem. This much-needed financial assistance will enhance Riyadh’s influence when Imran Khan takes over as prime minister of nuclear-armed Pakistan. Pakistan has also returned the favour by supporting Saudi Arabia in its diplomatic fight ... Read More »

71% of Consumers Watch Videos on Social Media to Laugh, Report Says

One of the great joys in life is laughter, and when it comes to consumers on social media, 71% said it is one of the reasons they watch videos. The 2018 Sprout Social Index report surveyed consumers and marketers to determine where in the funnel social marketing effort must be targeted. It is critically important to define this target because social media ... Read More »

These 5 Pieces of Social Media Video News will Change Small Business Marketing

When it comes to engagement, video is a vividly colored unicorn. It captures the eye, draws the user in, and holds their attention for a longer duration. Video certainly isn’t new on social media, but there have been recent changes that directly impact publishers and video marketing specialists. In case these didn’t fall onto your radar, here are 5 social media video news announcements that ... Read More »

SEBI mulls ‘Snapchat model’ to facilitate listing of Indian startups

Market regulator Securities and Exchange Board of India (SEBI) is mulling over implementing a ‘Snapchat model’ for facilitating listing of Indian startups, Business Standard reported. During its initial public offering (IPO) last year, the multimedia messaging app offered shares without any voting rights. The move caught the market’s attention as it allowed founders to tap the market without giving up the freedom on decision-making. ... Read More »

Bank of Baroda to sell Essar Steel debt to Hong Kong’s SC Lowy

Bank of Baroda had reported gross NPAs of ₹ 56,480 crore as on 31 March 2018 compared to ₹ 42,719 crore a year ago. Photo: Pradeep Gaur/Mint Mumbai: State-owned Bank of Baroda is in the process of selling its domestic loan exposure in Essar Steel Ltd worth ₹ 1,200 crore to Hong Kong-based loan and bond trading firm SC Lowy, two ... Read More »

82% of Consumers Expect Immediate Response on Sales or Marketing Questions

Digital technology has empowered consumers to demand more from the companies they do businesses with. And more than ever, this is being manifested in real-time availability. The New Expectation? Real-Time Response to Customers According to a new research published on HubSpot, 82% of consumers look for an immediate response from brands on marketing or sales questions. And this group rates immediate ... Read More »