Tag Archives: of

ICICI Bank To Offer New Range Of Services For Ola Ride Booking. Details Here

ICICI Bank will also offer a ‘Pay Direct’ card for Ola’s driver partners. New Delhi: Cab-hailing app Ola today said it has partnered with ICICI Bank to offer a range of integrated services to customers and driver-partners. As part of the tie-up, customers of ICICI Bank will be able to book Ola rides and pay the fare through the bank’s ... Read More »

Artificial Intelligence To Revolutionize Finance Department And Change The Role Of Accountants

LOS ANGELES, Jan. 8, 2018 /PRNewswire/ — Finance & Accounting departments are experiencing fundamental changes as artificial intelligence (AI) software becomes more sophisticated, changing the type of work completed by current staff, according to research results released by BlackLine, Inc. (Nasdaq: BL), a leading provider of financial controls and automation software that enables Continuous Accounting. The research, conducted by Censuswide, incorporates the responses of 300 ... Read More »

Eric Bensley of Salesforce: Small Businesses Want Practicality When it Comes to AI, Not Big Concepts

Last week at Dreamforce, I had the great pleasure of receiving a guided tour of the Small Business Lodge by Eric Bensley, Senior Product Director of Marketing for Salesforce, and Rekha Srivatsan, Senior Product Marketing Manager for Salesforce. There were several hundred people sitting in, doing one-on-one sessions with Salesforce engineers, and watching demos of different Salesforce applications. To get even ... Read More »

Economy on revival mode amid sprouts of green shoots in many sectors; all eyes on FY18 GDP estimates on Friday

How do you spot an economic revival? The earliest signs are visible on the highways. Are there more lorries on expressways ferrying goods across states? Latest data show truck sales grew at a robust pace in December, a sign that transport companies are buying more vehicles to rapidly move goods to meet growing consumer demand. Sample this. Homegrown auto major ... Read More »

Check out the most read marketing and media stories of 2017

From United Airlines’ poor handling of a passenger and the subsequent PR fallout to the world’s most effective ad campaigns, these are the most read stories in 2017 from CNBC’s “Marketing Media Money”. 1. United Airlines isn’t alone: Here are some of the worst corporate PR disasters of all time United Airlines “re-accommodated” a passenger in April, resulting in a ... Read More »

How to make the most of digital marketing on a shoestring budget

The ability to convert the leads you get is going to be the ultimate barometer of success for your startup. Procuring leads is a function your marketing team can help you with. Now you might assume that marketing a startup and relatively new brand would require a lot of money. It’s true that having the funds and resources to invest in a ... Read More »

These are the five-alarm personal finance stories of 2017

Globe and Mail readers and I agree that housing is possibly the most important personal finance topic of recent years. Seven of my 15 most-read columns and newsletters this past year were about housing, and I’m sure much the same would be true of previous years. My most popular column in 2017 was titled “Sorry to burst your bubble, but owning ... Read More »

95% OF IRISH CONSUMERS ADMIT TO WORRYING ABOUT THEIR FINANCES

New research from Switcher.ie has found that almost half of Irish consumers (47%) are concerned they won’t be able to save anything in 2018 after paying for essentials and 43% worry they wouldn’t make ends meet if unexpected expenses came up. Ninety five percent of Irish adults admit to worrying about their finances. One in five (18%) say they’re always ... Read More »

56% of Employees Believe Their Managers Can’t Motivate Them

A whopping 56% of your employees don’t believe you or the managers that work in your company are able to motivate them. This is the finding of a new report by Ultimate Software, a provider of human capital management (HCM) solutions in the cloud. The report surveyed more than 2,000 U.S. employees and revealed a clear message to employers, that managers and ... Read More »

Marketers from Coke, First Direct and Sky share their marketing moments of 2017

Aedamar Howlett, marketing director, Coca-Cola Great Britain: “As marketers, we know consumers are not one homogenous group and this year has been characterised by change. More than ever, brands need to reflect the diversity of consumers and at Coca-Cola, diversity has always been part of our DNA. “We’re carrying this through everything we do right down to our product innovation ... Read More »