Tag Archives: Personalization

82% of Marketers Report Increased Open Rates Through Email Personalization

Get this, 82 percent of marketers reported an increase in open rates through email personalization, while 75 percent believe that personalization yields higher click-through rates. This information and more is featured in a new¬†infographicActiveTrail, a company specializing in marketing automation. And while most small business owners and marketers have started to appreciate the power of personalization in the client acquisition ... Read More »