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Check out the most read marketing and media stories of 2017

From United Airlines’ poor handling of a passenger and the subsequent PR fallout to the world’s most effective ad campaigns, these are the most read stories in 2017 from CNBC’s “Marketing Media Money”. 1. United Airlines isn’t alone: Here are some of the worst corporate PR disasters of all time United Airlines “re-accommodated” a passenger in April, resulting in a ... Read More »

How to make the most of digital marketing on a shoestring budget

The ability to convert the leads you get is going to be the ultimate barometer of success for your startup. Procuring leads is a function your marketing team can help you with. Now you might assume that marketing a startup and relatively new brand would require a lot of money. It’s true that having the funds and resources to invest in a ... Read More »

These are the five-alarm personal finance stories of 2017

Globe and Mail readers and I agree that housing is possibly the most important personal finance topic of recent years. Seven of my 15 most-read columns and newsletters this past year were about housing, and I’m sure much the same would be true of previous years. My most popular column in 2017 was titled “Sorry to burst your bubble, but owning ... Read More »

Ask The CMO: David Rubin On Marketing As Critical Player in Helping Define An Industry’s Disruption

Marketing is being asked to reimagine itself daily as the world continues to go through a period of transformation perhaps not seen since the days of the Industrial Revolution. As entire industries continue to be upended, change emerges less as an activity and more as a necessary course of action in today’s business environment. As a result, agility, disruption and vision ... Read More »

10 Steps to Start an IRA for Small Business Owners and the Self-Employed

An Individual Retirement Account (IRA) is a savings account, which is designed to help individuals save for their retirement. IRAs are popular as they enable an individual to save for retirement with tax-free growth or on a tax-deferred basis. There are two different types of IRAs — Traditional and Roth IRAs. The principle difference between the two is that traditional IRAs ... Read More »

There’s a reason many more Indians might want to read the works of Clarice Lispector

It was in the year 1943, at the age of 23, that Clarice Lispector published her first novel, and on the suggestion of Lúcio Cardoso, whom she was in love with, titled with a line from Joyce: Near to the Wild Heart. And just like first loves are often followed by greater, more intense loves, Lispector’s masterpieces came later, but in ... Read More »

Why do Indian online shoppers trust Flipkart more than Amazon? This survey has the answers

At least on one front, homegrown Flipkart appears to be inching ahead in its fierce battle against American e-commerce major Amazon. Indian shoppers trust Flipkart as a brand more than Amazon, according to a recent survey by e-commerce advisory firm Redseer Management Consulting, which polled 7,500 respondents across 30 cities between July and September 2017. The survey rates the companies ... Read More »

Should Indians be worried about the safety of their bank deposits? What we know (and what we don’t)

The Finance Ministry in a series of tweets earlier this week clarified that rights of depositors will not be compromised by the Financial Resolution and Deposit Insurance Bill, 2017, or FRDI Bill, expected to be tabled in the Parliament in the upcoming winter session. The ministry said that “besides providing similar protection /guarantee of Rs.1 lakh to depositors,as it exists today, the ... Read More »

Now’s the right time to buy steel stocks

Supply cuts by China to boost domestic steel prices MUMBAI, DECEMBER 6:   Analysts expect a robust second half for domestic steel companies on account of supply cuts imposed by the Chinese government beginning November 15 on its key steel producing provinces (forming 50 per cent of total Chinese steel output) due to environmental reasons (read winter), which can extend till ... Read More »

The Role Of Marketing In Cybersecurity

Shutterstock Marketing has evolved tremendously since I started my career. Marketers are now consuming more than their fair share of technology solutions, and their departments have become technology factories, increasingly depending on various applications to help automate, measure and analyze marketing functions. And with the introduction of new technologies, marketers are creating an avenue that makes them an attractive target for hackers. ... Read More »