Tag Archives: the

The Marketing Academy reveals its 2018 fellows

Top marketers from brands such as The Walt Disney Company, The Wall Street Journal and Coca-Cola are among 19 marketing leaders who have been chosen to take part in The Marketing Academy’s prestigious Fellowship programme next year. The nine-month programme is designed to provide a pathway for talented CMOs and marketing bosses by arming them with the essential skills required ... Read More »

10 Steps to Start an IRA for Small Business Owners and the Self-Employed

An Individual Retirement Account (IRA) is a savings account, which is designed to help individuals save for their retirement. IRAs are popular as they enable an individual to save for retirement with tax-free growth or on a tax-deferred basis. There are two different types of IRAs — Traditional and Roth IRAs. The principle difference between the two is that traditional IRAs ... Read More »

4 in 5 Microbusinesses Use the Owner’s Personal Funding to Grow

Securing a business loan is often a challenge for many businesses. But, for small businesses, it is even tougher than for larger firms finding loans. 2017 Small Business Credit Survey According to a report based on findings from the 2016 Small Business Credit Survey released by the Cleveland and Richmond Federal Reserve Banks, microbusinesses are less likely than larger employers to be approved ... Read More »

2017 year in review: Campaigns of the year

Burger King, ‘Google, Home of the Whopper’ With brands clamouring for attention, it takes something innovative to stand out. That’s what Burger King managed with its ‘OK Google’ stunt, devised by agency David. The 15-second ad, which was on YouTube before being aired on US TV, was designed to activate Google’s voice assistant speaker Google Home by asking “OK Google, ... Read More »

The UFC Must Avoid Previous Missteps When It Comes To Marketing Francis Ngannou

The future of the UFC heavyweight division just might be a 31-year-old fighter from Cameroon who began training in mixed martial arts in 2013. That is, if the promotion can market that fighter, Francis Ngannou, to sports fans outside the MMA bubble. Francis Ngannou could be the next big thing in the UFC, if the promotion can market him correctly. ... Read More »

Cambrian is the new kid on the block-chain investment scene

Blockchain investment firms are the ‘new new thing’ in the investment world, not least European companies like kryptonite1 and neufund which are both appearing at TechCrunch Disrupt in Berlin next week. If the internet came along in the 90s to move information assets around, blockchain technologies present potential for a variety of assets, with the potential to disrupt the financial services industry. Now there’s a new ... Read More »

The rise and rise of ‘halal’ business

When Kerim Ture placed his first order for a batch of long-sleeved tunics that could be worn by Muslim women, the manufacturers producing them demanded payment upfront, apparently convinced the venture would fail and Ture would be left unable to pay them. The Turkish entrepreneur quickly proved that their scepticism was unfounded, and he was back shortly afterwards to place ... Read More »

Will Banks Survive? Inside Financial Tech’s Disruption of the Way You Fund Your Business

“My six-month-old baby daughter is probably going to open her first bank account, not with an HSBC or a JP Morgan, but rather with a Facebook or Apple.” Financial technology (fintech) aficionado Henri Arslanian believes that in the future, banks will be obsolete. Instead, people will turn exclusively to solutions such as Facebook or Amazon for their financial needs. He ... Read More »

Moody’s upgrade has changed the market mood, but it’ll be shortlived

Khadim India and New India Assurance were down 7-15 per cent from their issue prices, respectively, while HDFC Life managed to see strong listing based on its strong management pedigree. Global rating agency Moody’s has changed the mood of the Indian market by upgrading after 14 long years. Equity index Nifty50 successfully overcame negative sentiments after touching a low 10,100 mark. But ... Read More »

The bane of brands: pressure of ‘always on’ content marketing

The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually ... Read More »