You can’t increase business if people don’t know who you are. Ideally, you want your business’s name to be so connected to your line of services and products that it is the first company that pops into the public’s mind when they need what you have to offer. Many larger companies do this with a catching jingle, but many smaller businesses don’t have room for radio and TV ads in their budget. If this is your situation, try the following ways to get your name noticed.
It’s All in the Name
You probably already have a catchy name for your business. Now you need a logo to display it that is easily recognizable. Logo development is an important step in advertising. Once you have an established logo, use it for things like vehicle graphics from companies like Sign Zoo.
Reach Out to the Public
People like to do business with those that they know. Getting involved in your community is a great way to meet your town’s citizens and get to know them better. Do this by volunteering to help out with local events, and consider sponsoring activities in the area. The more times your business’s name is heard or seen, the better.
Retain Your New Customers
Don’t think your job is done simply because you have new customers coming through the front door. Once they are there to experience your services or products, you need to keep them coming back with bounce back promotions. Offer incentives for repeat visits. You can even offer further discounts to those that bring a friend when they come back.
Once you have created a logo that is easily recognized and you have made an effort to become a part of the community, you should begin to see your business increase. Keep those new customers coming back with creative campaigns, and you will finally see the success you have been looking for.